In recent years, the “cottagecore” aesthetic has become widespread, with articles about the movement appearing in publications as lofty as this New York Times and the Guardian.
“In the cottagecore universe, there are no phones constantly pinging with updates, no urgent work emails, no evenings spent responding to the tiresome demands of a tyrannical boss,” he wrote New York Times“Isabel Slone. “In fact, there is no work other than domestic chores, and mundane tasks are carried out with a vague sense of accomplishment.”
But with every trend comes the inevitable capitalization. Now Zara is facing criticism on TikTok for its approach to the phenomenon.
While numerous straw brooms are available on Amazon for between $10 and $20, TikTok user Dalım (@dalimdansofraya) says they found out that a Zara store in Berlin sold their own straw broom for €29.99, which Equivalent to approximately US$32.
“I am [speechless]’ she writes in the caption. The video currently has over 1.7 million views.
In the comments, many users berated Zara for the product.
“Zara Home is always a good place to make you laugh,” offered one user.
“Zara will label it as eco-friendly, recyclable, 100% natural material, old-fashioned, hut-core manual cleaning equipment,” shared another.
Several users from outside the US were also quick to joke about the topic, as straw brooms are still commonly used around the world both inside and outside the home.
“I am shocked by this price from Zara. We in Slovak Republic can buy it for €3,” claimed one commenter.
“Not in this Balkan budget,” said a second.
“In Croatia you can get the same thing at some street market for €2,” claimed a third.
“That’s about $3 in Mexico,” another TikToker noted.
The Daily Dot contacted Dalım via Instagram DM and Zara Home Germany via the website’s contact form.
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*Initial publication: December 12, 2022 at 9:28 am CST
Braden Bjella is a culture writer. His work can be found in Mixmag, Electronic Beats, Schön! magazine and more.
https://www.dailydot.com/irl/zara-straw-broom-cottagecore-sale/ Zara Home is selling a straw broom for $30