Digital Marketing

YouTube Launches New Hashtag Search Results Pages

YouTube is launching a brand new kind of search outcomes web page that seems when customers search for movies by hashtag.

YouTube first launched the power to look by hashtag in 2018, but it surely by no means labored completely. Beforehand a hashtag search would come with content material utilizing the hashtag and different associated content material that didn’t include the hashtag.

Now, when trying to find a selected hashtag on YouTube on both the desktop or cellular app, customers will see a devoted web page that solely comprises movies with that hashtag.

Right here’s an instance for the hashtag #search engine optimisation:

YouTube Launches New Hashtag Search Results Pages

One other manner customers can entry hashtag search outcomes pages is by clicking into any routinely linked hashtag displayed on YouTube. Hashtags are prominently proven above video titles.

After clicking by way of on a hashtag, YouTube says the brand new search outcomes pages might be sorted to maintain the “greatest” movies on the prime.

I interpret that as that means greatest performing movies, as the brand new hashtag pages are stuffed with content material with excessive view counts printed by standard channels.

Nevertheless, should you scroll down far sufficient it’s attainable you’ll discover hidden gems from smaller channels.

One of the attention-grabbing components of those new hashtag pages is the video rely on the prime. Every hashtag web page exhibits what number of channels have printed movies with that hashtag, and what number of movies there are in whole.

YouTube Launches New Hashtag Search Results Pages

Not solely is that this data attention-grabbing from a curiosity standpoint, however it may be helpful to entrepreneurs and content material creators.


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For instance, should you’re making an attempt to gauge the recognition of a subject on YouTube, you could possibly search for the hashtag and get an concept of how a lot content material is on the market. Knowledge from the brand new hashtag pages might additional help with the YouTube key phrase analysis methods I wrote about final week.

YouTube says it is going to proceed to make updates to hashtags sooner or later – which is nice to know as a result of many updates are wanted. So far as search outcomes pages go, YouTube’s new hashtag pages are naked bones because it will get.


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Hashtag search outcomes are algorithmically organized in a single lengthy feed, which isn’t at all times one of the best answer for customers and solely serves to learn larger channels.

All of the search filters YouTube provides for different sorts of searches are gone when conducting a hashtag search. It will be an incredible enchancment to see the identical filters grow to be obtainable throughout the board.

YouTube would do effectively to take notes from Twitter, the social community that pioneered hashtag search. What initially made hashtags work on Twitter is the way in which they allowed customers to comply with subjects in real-time.

That’s not an possibility with YouTube’s hashtag search, which makes it close to not possible to find model new content material when looking by hashtag.

The brand new pages are an enchancment over the way in which hashtags had been beforehand grouped collectively on YouTube, however they’re missing all of the options of normal search outcomes.


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My want listing for future updates consists of bringing all YouTube’s search filters over to hashtag pages, and implementing a simple solution to view ends in reverse chronological order. These updates could be useful to customers and provides extra channels a chance to get found.

Supply: YouTube Help Center

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