Facebook is introducing an option for users to have up to five profiles under a single account.
On Thursday, Facebook’s parent company, Meta, announced the product change that would “help people customize their experience based on interests and relationships,” like posting different types of content aimed at family and friends.
The move signals a major departure from the “real name” requirement that the company has maintained since its inception.
Each user can continue to have only one Facebook account with a main profile that will continue to use the person’s real name. People can access any additional profiles they create after signing in to that account.
The change could be a gateway to allowing users to semi-anonymize their identities on the world’s largest social network.
This new change is in line with options offered by competitors such as TikTok and Twitter, as well as Instagram, which is also owned by Meta.
In its statement, Meta said its rules against impersonation and other types of misleading identity representations would still apply to all profiles.
A Meta spokesperson said the company is testing the new approach in specific countries, but declined to specify which.
Last year, Facebook rebranded to Meta, with a new focus on developing products for its virtual reality offering.
Earlier this month, the company announced it would begin rolling out “meta accounts,” allowing people without a Facebook account to log into their VR headsets. The feature is planned for August 2022.
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https://metro.co.uk/2022/07/15/you-could-soon-have-5-facebook-profiles-tied-to-a-single-account-17007237/ You could soon link 5 Facebook profiles to a single account