AMAZON has taken the in-app shopping experience to a higher level with an augmented reality tool that lets you try on shoes.
Virtual Try On is available on iPhone for users in the United States and Canada.
To use the virtual try on, open the Amazon app and select a pair of shoes from the Amazon store.
Tap the Virtual Try On button in the middle of the page and point the camera at your feet – the shoe will appear after a brief loading screen.
Amazon says there are thousands of shoes available for digital customization from all top brands including New Balance, Adidas and Reebok – however, Nike is noticeably absent.
Trying on digital shoes doesn’t help assess comfort or fit, but users do know for sure if they like the way a shoe looks.
The feature is exclusive to iOS and fuels the idea that iOS 16 contains more than a small amount of augmented reality DNA.
Since 2017, Amazon and Apple have been using augmented reality to improve the shopping experience.
The Amazon app offers augmented reality platforms where users can try out furniture, beauty products and clothing.
Augmented reality shopping is available 24/7, requires no staff assistance, and puts shoppers in touch with more inventory—which wins consumers and retailers.
This extended partnership between Apple and Amazon could also be the result of two accomplished and well-paid CEOs realizing they have a common enemy in Google.
In a recent battle in the never-ending war between tech giants, Amazon halted sales of songs, audiobooks and e-books on the Google Play Store after Google demanded a commission on digital goods.
When Apple and Amazon work together to tease Google for their own reasons, Wall Street doesn’t seem to mind the two-on-one match.
Tech stocks are mostly down across the board, but Google is still solid above $2,000 a share.
Time reported that social media sites evolving into e-commerce platforms and augmented reality shopping can be repurposed as social media posts.
The shopping experience that once relied on thousands of square feet of retail space now fits in an iPhone.
https://www.the-sun.com/tech/5526943/try-on-digital-shoes-with-virtual-reality-feature/ You can now try on digital versions of shoes from Amazon using the new virtual reality feature