XL advertising screens installed on the streets of Sydney overnight

“Once independent verification of all sites is complete, City officials will work with QMS to respond. The negotiations and the transition from the existing locations to new locations will take some time.”

Noting that Oxford Street’s footpaths were wider than other streets where the signs had sparked public fear, the spokesman said they were installed at night because it was less disruptive.

Start your day with advertising: a billboard in the middle of the footpath on Bayswater Road in Kings Cross.

Start your day with advertising: a billboard in the middle of the footpath on Bayswater Road in Kings Cross.Credit: Stefan Siewert

Planning documents show that after the mayor’s intervention, some of the poster proposals that were still pending at the time were rejected. For example, in December, a DA was denied for five signs at various locations, including a CBD location that was thrown back because there was “insufficient space” for pedestrians to pass.

The double-sided screens will be used primarily for advertising, but under the terms of the agreement, up to 10 percent of screen time will be used for public information, community messages and promoting community council events.


Last month, QMS shared with its followers that its digital street furniture in the city of Sydney “continues to deliver huge audiences for our customers as we move into autumn…there’s still time to see your brand at some of Sydney’s most in-demand local and international.” Audience”.

Separately, the council also paused plans for 38 new, larger public phones and advertising screens from Telstra and JCDecaux, with the proposal currently listed by the proponent as “under appeal”.

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Justin Scaccy

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