A woman went viral on TikTok after posting a public service announcement claiming Dollar Tree sells branded makeup — just not in traditional packaging.
While user Tiffany (@tiffanytonimua) regularly posts value chain hacks, in this clip she claims that brands like L’Oreal Paris are secretly sold there. She traces the makeup section and points out a lip gloss brand.
“Whenever you see packaging like this, just black and white, take heed because it’s actually a branded product,” says Tiffany as she flips the lip gloss to reveal the L’Oreal Paris brand. She then reveals that the lip gloss regularly costs $12.99, while at Dollar Tree it’s $1.25.
Tiffany reinforces this hack in the caption, writing, “Dollar Tree Tip! For those who don’t know. Check out these black and white boxed products.”
@tiffanytonimua Dollar Tree tip! For those who don’t know. Check out these black and white boxed products. They are actually brand names #fyp #makeuphacks #dollartree #dollartreehacks #loreal #lorealparis #makeuptrick #makeuptricks #makeuplovers #makeuplover #freemakeup #freemakeuphacks #viralmakeup #blackfriday #blackfridaydeals ♬ Original sound – TiffanyTonMUA
The video was viewed over 510,000 times Tuesday as viewers shared the makeup products they discovered at Dollar Tree.
“I bought Eleven from Dollar Tree,” shared one viewer.
“I get Elf, Covergirl, Milano, Nyx, La Girl (some of them do really good makeup) and L’Oréal on my dollar tree,” said a second.
“Currently my DT has Milani, NYX, L’Oréal and even Maybelline rn. DT gets dead stock from stores so check surrounding DTs too if yours doesn’t have anything,” claimed a third party.
Some revealed other beauty products they recommend from Dollar Tree.
“THIS SHIMMER CONCEALER IS THE BEST $1 EVER SPENT OMG,” praised one.
“I get my lashes there and they are amazing. Also the shiny ‘color corrector’ is a great highlighter for the inner eye,” said a second.
“I once bought the most amazing lashes from Dollar Tree so you’re telling the truth,” said a third.
Others, however, were more hesitant about the tip, speculating as to why Dollar Tree might be selling branded products.
“I never knew that. Why is it given to the dollar store to sell? Just before expiration?” asked one person.
“Be careful when you buy these. There’s a good chance they’ve expired. probably won’t do you any harm, but be careful anyway,” advised a second.
“Usually a color error on a huge batch that they can’t salvage,” commented a third.
The Daily Dot reached out to Tiffany for comment via email and TikTok commentary.
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*Initial publication: November 22, 2022 at 6:30 p.m. CST
Melody Heald is a culture writer. Her work can be found in Glitter Magazine, BUST Magazine and more.
https://www.dailydot.com/irl/name-brand-makeup-dollar-tree-psa/ Woman shares PPE for branded makeup at Dollar Tree