Woman calls Walmart about using anti-theft devices on mascaras

A woman called Walmart on viral TikTok about a specific item sealed behind anti-theft devices: mascaras.

The video was uploaded by TikTok user Talya (@partywithtal) as she shared with her followers what she experienced at the retail giant.

“Yeah, so I’m at Walmart because I get my mascara from here, right? And they have the locks on the mascara,” she says, flipping the camera to reveal a variety of $8.98 mascaras hanging on the shelves by locks.

To make matters worse, Tayla says that instead of just giving her the mascara itself, the clerk gave her the mascara in a clear locking container for a cashier to unlock.

“No one wants to steal that punk ass mascara,” she concludes in the video.


she outta line

♬ Original sound – it’s Talya

The Daily Dot has reached out to Tayla for comment via TikTok comment and Walmart via their press contact form on the incident. The video has amassed 2 million views since it was posted on Jan. 5, with many viewers claiming they “pulled the mascara off the shelf.”

“You could literally easily rip it off its paper hanging on the bar lol,” claimed one viewer.

“I just rip them off the stuff lmfao,” echoed another.

“I just rip it off lmfao and then take it to checkout and pay lol,” agreed a third.

Some stated that locked items immediately discourage them from purchasing the product or even shopping at that store.

“Look, whenever I see items locked up, I take that as a sign I don’t need them,” one wrote.

“I’ve stopped shopping at the stores that stock my shampoos and hair products,” said a second.

“They had the shower gel and deodorant locked away in my Wal-Mart. I haven’t been back yet,” commented a third.

Others shared their experiences of observing various products being locked away at Walmart.

“I went to a Walmart that had this on the .99 cent tweezers,” one person shared.

“They did the same thing to me for $7 Press on Nails. It’s overkill,” commented a second.

Another wrote: “I went to a Walmart where all the women’s products were locked behind a glass.”

Unfortunately, locking away products has become increasingly common in recent years. It started in 2020 mainly to curb theft. According to Forbes, “Retailers are now trying to reduce friction for regular shoppers while maintaining physical deterrents for thieves.”

All kinds of items are locked behind suitcases, from baby food to hygiene products to detergents. In addition to Walmart, CVS, Walgreens and Rite Aid have locked their wares behind shelves, according to insiders.


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*Initial publication: January 9, 2023 3:37 pm CST

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Melody Heald is a culture writer. Her work can be found in Glitter Magazine, BUST Magazine and more.

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https://www.dailydot.com/irl/walmart-anti-theft-locks-on-mascaras/ Woman calls Walmart about using anti-theft devices on mascaras

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