What the Selena vs. Hailey discourse shows us about internet fandom

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love people celebrity feudsespecially aged internet gossip. But the imagined feud between Selena Gomez And Hailey Bieber reached a turning point last month when fans started pointing it out social media Posts that seemed to refer a kind of beef between the two.

Gomez, who currently stars on Hulu’s Only murders in the building, dated singer Justin Bieber for several years before he married Model Hailey Bieber in 2018.

After a TikTok Gomez posted about laminating her eyebrows, Kylie Jenner posted a screenshot showing a video call between her and Hailey Bieber – with zoomed shots her brows. Fans thought the couple was calling out Gomez, but Jenner replied in a TikTok comment that it was “no shadow‘ in the direction of Gomez.

But one viral Twitter thread from a fan accountwho has received more than 13.6 million views And 30,000 likesadded fuel to the fire by listing all of the instances where Gomez allegedly mentioned Hailey, Justin, or their marriage.

User @jbarizzle’s thread starts by talking about Gomez’s songs related to her past relationship with Justin before diving into Gomez’s Social Media Interactionsincluding like, follow and comment on TikTok videos about the supposed feud. The thread called Gomez’s behavior “pathetic.”

Now are there several other twitter threads commented on that too Selena vs. Hailey Drama, often related to what just happened tick tock—where accounts take sides and the “prove” that one of the women has a problem with the other.

The discourse has entered the mainstream mediawith several publications cover The allegedly feud.

Why it matters

Last year Selena Gomez and Hailey Bieber took a picture togetherand Gomez said, “it’s not even a thing‘ when a reporter referred to the alleged feud.

That should have set much gossip to rest, but it didn’t. There is now endless fan accounts on platforms like Twitter and TikTok, and they don’t seem to be going away.

Even if you don’t follow celebrities or care who endorses whom, you should still be Pay attention to how the internet reacts to this saga. Because it’s a reference to how fandom online is only going to intensify.

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