Waitrose is throwing Warburtons-Crumpets off the shelves for ‘performance’

Waitrose is taking Warburtons off the shelves

The store dropped the bakery brand a year ago due to “performance” concerns (Picture: Getty Images)

Waitrose shoppers have been split after discovering the supermarket has stopped selling Warburtons products – including their beloved Crumpets.

It has emerged that the store dropped the bakery brand a year ago over concerns about “performance” and as a result some customers have vowed to shop elsewhere.

Sales of crumpets in the UK are up 10% year-on-year, but at the time Waitrose was scrapping Warburtons it said its own crumpet sales were down 15%.

Jonathan Warburton, 65, has been the company’s chairman since 2006 and has public support Brexit in the past.

Now some people say Warburtons’ loss of Waitrose as a customer is some kind of compensation.

A Twitter user named Just Matt wrote: “This is totally deserved. Warburtons supported Brexit, made this country suffer.

“It’s only fair that they’re now suffering as much or more than the rest of us. Your customers have spoken. #RejoinEU.”

Tobi Frenzen said: “Well done Waitrose. I like my bread with some flavor, a satisfying and crispy crust, and free of toxic politics. That being said, Warburtons fails all three categories, so good release!’

Bolton-based bakery Warburtons sells 124 million crumpets a year in the UK (Image: Getty Images)
But Waitrose scrapped Warburtons after it said its own crumpet sales were down 15% (Image: Getty Images)
Now some people are saying Warburton’s loss of Waitrose as a customer was a form of compensation (Image: Twitter)

Conrad Longmore said sarcastically: “Would that be the same Warburtons backing Brexit? Pity.’

Sinclair J Third tweeted: “I am delighted to read that Waitrose has withdrawn all Warburtons products from its shelves as they were ‘below expectations’.

“Mind you I would have preferred them not to be in stock at all as Warburtons were Brexit supporters.”

David Reynolds added: “Surely this MUST have a Brexit angle?”

Another user named Paul wrote: “Rather remove Warburtons products in response to supporting Brexit tbh.”

Jenks Coffeebreak said, “Waitrose doesn’t sell Warburtons bread… mistake. If they don’t sell the crumpets, we’ll have to shop elsewhere.”

Bolton-based bakery Warburtons, which sells 124 million crumpets a year in the UK, donated £25,000 to the Conservative Party in 2010.

Some people are very happy with Waitrose’s scrapping of Warburtons (Image: Twitter)
Other people claim the decision may have a ‘Brexit angle’ (Image: Twitter)
Some shoppers have vowed to shop elsewhere to get their crumpet fix (Picture: Getty Images)

Waitrose still stock products from Hovis, which is based in Buckinghamshire and is Warburton’s biggest competitor.

The story is reminiscent a price dispute between Tesco and Heinzin which ketchup and baked beans temporarily disappeared from the store’s shelves over the past year.

Waitrose did not say his decision to stop selling Warburtons products had anything to do with Brexit.

A spokesman told MailOnline: “We stopped selling Warburtons products a year ago after their performance did not meet our expectations.

‘We are focused on providing fantastic, value for money products that our customers love and remain open to working with Warburtons in the future.’

A spokesman for Warburtons said: “At Warburtons, quality is our number one priority. We take great care with the 2 million products we bake every day and ship to over 19,000 stores across the country.

“We know consumers recognize the quality and value of our products and that’s why we’re the number one bakery brand in the UK.

“It’s a shame Waitrose chose to take us off the list last year and we’d obviously love to feature on their shelves again in the future.”

Get in touch with our news team by emailing us at webnews@metro.co.uk.

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https://metro.co.uk/2023/01/13/waitrose-ditches-warburtons-crumpets-from-shelves-over-performance-18093042/ Waitrose is throwing Warburtons-Crumpets off the shelves for 'performance'

Justin Scacco

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