Univision to Launch PrendeTV Free Streaming Service for U.S. Hispanics

Univision, recent off the closing of its sale to new owners and putting in a new senior management team, is launching a brand new foray into the streaming wars.

The Hispanic media firm introduced plans to launch PrendeTV, which it says would be the solely streaming service geared toward a U.S. Latino viewers with free, ad-supported Spanish-language programming. PrendeTV is ready to debut later within the first quarter of 2020 with 30-plus channels and 10,000 hours of on-demand programming.

PrendeTV (prende.tv) will comprise Spanish-language motion pictures and TV sequence, together with novelas, comedies, basic sports activities, documentaries, life-style reveals and youngsters’s programming. The service would be the unique streaming dwelling for a variety of programming drawn from Univision and Televisa’s libraries.

“PrendeTV is a vital, early step in Univision’s broader efforts to construct the identical management place we’ve got in Spanish-language TV, within the rising Spanish-language streaming house,” Univision CEO Wade Davis stated in an announcement. “PrendeTV is in contrast to something our viewers has entry to immediately and can fully change the panorama for video streaming in Spanish-language media in the USA.”

Univision didn’t announce particular titles that shall be out there in PrendeTV, however a screenshot displaying a mock-up of the service listed “Amar a Muerte,” “La Rosa de Guadalupe,” Gordon Ramsay’s “Hell’s Kitchen,” “Strawberry Shortcake,” and “Strolling Tall” within the the service’s information:

Advert gross sales for PrendeTV (which interprets to “activate TV”) shall be led by Donna Speciale, the former WarnerMedia exec who was named Univision’s president of advertising sales and marketing.

“With the launch of PrendeTV we’re targeted on bringing new methods for our advertisers to succeed in the U.S. Hispanic viewers,” Davis stated, including that the ad-supported VOD service additionally “shall be a important a part of our technique to develop the scope of our enterprise partnerships with our key distributors.”

PrendeTV will shall be out there at launch on the net and through free cell and connected-TV apps, with distribution companions to be introduced at a later date.

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