Twitter estimates that less than 5 percent of daily active users have spam accounts

Twitter Inc estimated in a filing Monday that fake or spam accounts made up less than 5 percent of its monetizable daily active users in the first quarter. The social media company had 229 million users served with ads in the first quarter.

The disclosure comes days after Tesla Chief Executive Elon Musk, who signed a deal to buy Twitter for US$44 billion (around Rs.3.37 billion), tweeted that one of his priorities would be ” spam bots” from the platform.

Twitter said in the filing that it faces several risks until the deal with Musk is finalized, such as:

Meanwhile, Musk said in his recent statement that he wants to expand Twitter’s reach beyond its current “niche” until most Americans use the social media platform. He told reporters gathered on the red carpet at the annual Met Gala in New York that a key measure of success would be whether Twitter could expand its audience significantly.

“Right now it’s kind of a niche. I want a much larger percentage of the country to participate and engage in dialogue,” said Musk, who attended the celebrity-studded event with his mother, Maye Musk, who is a model.

According to its latest earnings report, Twitter has about 40 million daily active users in the US.

Musk said he wanted the platform to be “as inclusive as possible, where ideally most of America is on it and talking,” and as trustworthy as possible.

The billionaire also said he would make Twitter transparent about how tweets are promoted or downgraded and wanted his software to be publicly available for criticism.

When asked about a potential brain drain, Musk said, “It’s a free country.”

“Anyone who doesn’t feel comfortable with it will certainly go somewhere else. That’s fine,” he said. Twitter estimates that less than 5 percent of daily active users have spam accounts

Ryan Sederquist

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