Tripadvisor Ramps Up Support for Hotels With Launch of Two New Technology Solutions

NEEDHAM, Mass., Oct. 27, 2020 /PRNewswire/ — Tripadvisor, the world’s largest journey platform, in the present day introduced the launch of two new expertise options for inns – Highlight and Fame Professional – to assist hospitality companies rebuild traveler confidence, appeal to new clients and make good, data-driven choices to extend profitability throughout these unprecedented occasions.  

Combining the most recent expertise and software program with Tripadvisor’s unrivalled attain and scale, each Highlight and Fame Professional supply one thing new to the market, empowering hospitality companies with the instruments they should improve buyer confidence of their model, forecast demand and set probably the most worthwhile nightly charges.

The mixed launch indicators Tripadvisor’s elevated give attention to delivering best-in-class expertise options that may assist the hospitality {industry} get better within the wake of the COVID-19 pandemic, following the launch of widespread free instruments comparable to Travel Safe and Contactless Menus and the worldwide rollout of Menu Connect earlier this 12 months.

“For the reason that begin of the pandemic, we have elevated our give attention to making the enterprise of hospitality simpler for hoteliers. Now greater than ever, they want actionable insights and easy-to-use instruments that assist construct their model and maximize their profitability, all whereas saving them time,” mentioned Martin Verdon-Roe, normal supervisor of hospitality options at Tripadvisor. “The launch of Highlight and Fame Professional, alongside our current Enterprise Benefit and Sponsored Placements options, marks an enormous step ahead in our efforts to assist hoteliers navigate the pandemic within the quick time period and place their enterprise for a return to worthwhile progress in the long run.”

Maximize RevPAR with smarter income and distribution choices

With journey traits and market demand altering quickly because the world adjusts to COVID-19, hoteliers can now not rely solely on historic information to forecast demand and set aggressive nightly charges.

Inbuilt partnership with OTA Perception, the market chief in information intelligence for the hospitality {industry}, Highlight combines Tripadvisor’s unmatched attain and perception into the place vacationers are trying to find rooms with different vital journey information to offer forward-looking, actionable information, enabling hoteliers to anticipate future demand, guarantee their property is priced competitively, and monitor parity points throughout their distribution channels.

Highlight subscribers will profit from two model new Tripadvisor capabilities – Price Highlight and Market Highlight – geared toward guaranteeing they keep one step forward of the competitors.

With Price Highlight, hoteliers can:

  • Evaluate nightly charges to the competitors on one dashboard throughout room sorts and size of keep
  • Modify charges primarily based on probably the most correct, real-time intelligence
  • Drill into nightly charges by market and channel to establish parity points, and monitor whether or not distribution companions are undercutting them on value

With Market Highlight, hoteliers can:

  • Anticipate future demand by using the huge scale of Tripadvisor, mixed with different vital journey information comparable to flights, different lodging and others,
  • Maximize RevPAR by taking exact motion primarily based on anticipated demand for future keep dates

“OTA Perception and Tripadvisor are each {industry} leaders in information intelligence with a shared tradition of disruptive innovation,” mentioned Sean Fitzpatrick, CEO at OTA Perception. “Our partnership with Tripadvisor will present hoteliers with entry to distinctive traveler demand insights to navigate difficult market situations and discover new income alternatives.”

Rebuild traveler confidence with prime quality critiques

With traveler confidence severely impacted by COVID-19, a resort’s on-line repute issues now greater than ever. That’s the reason visitor critiques are so vital – constructive critiques and scores from current friends are key to rebuilding traveler confidence and have a direct impression on a property’s rating and bubble rating on Tripadvisor. In reality, 86% of Tripadvisor customers say that critiques assist them really feel extra assured of their choices*.

With Fame Professional, hoteliers can leverage Tripadvisor’s distinctive heritage as the overview platform that folks belief all over the world to enormously improve traveler confidence to e-book. Fame Professional allows hoteliers to:

  • Lean on the Tripadvisor model to speed up their assortment of top quality critiques by way of e mail, textual content message and cellular app
  • Obtain real-time overview notifications so that they by no means miss a brand new overview
  • Reply to critiques throughout a number of platforms – together with Tripadvisor, Google and Fb – all from one dashboard
  • Entry Tripadvisor’s industry-leading overview insights, together with sentiment evaluation, to establish particular points of the visitor expertise which can be driving constructive or unfavourable suggestions and make changes to the shopper providing that enhance the resort’s model repute

Highlight and Fame Professional can be out there alongside Tripadvisor’s widespread Sponsored Placements and Enterprise Benefit options, and house owners can strive each new options at no cost after they enroll on-line.

To strive Highlight at no cost, go to

To strive Fame Professional at no cost, go to:

Notes to editor

*Findings taken from a 2019 Tripadvisor examine, performed in partnership with Ipsos MORI

About Tripadvisor
Tripadvisor, the world’s largest journey platform*, helps 463 million vacationers every month** make each journey their greatest journey. Vacationers throughout the globe use the Tripadvisor web site and app to browse greater than 867 million critiques and opinions of 8.7 million lodging, eating places, experiences, airways and cruises. Whether or not planning or on a visit, vacationers flip to Tripadvisor to match low costs on inns, flights and cruises, e-book widespread excursions and points of interest, in addition to reserve tables at nice eating places. Tripadvisor, the final word journey companion, is offered in 49 markets and 28 languages.

The subsidiaries and associates of Tripadvisor, Inc. (NASDAQ:TRIP) personal and function a portfolio of internet sites and companies, together with the next journey media manufacturers:,,, (together with,,, and,,,,,,, and

*   Supply: Jumpshot for Tripadvisor Websites, worldwide, November 2019
** Supply: Tripadvisor inside log information, common month-to-month distinctive guests, Q3 2019


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SOURCE Tripadvisor

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