Trader Joe’s Sign Maker shows how she creates price lists on TikTok

TikToker Sarah Orrico (@sarahorrico) posts a video of her process behind creating markers for Trader Joe’s, including # pleasing the sound and typography of the marker. In a TikTok posted on December 31, she uses special markers to paint over Trader Joe’s sign that has been “overpainted”, making it more difficult to draw on.

TikToker writes in the video’s overlay text: “The painted boards are not smooth and make you happy to write on. The video has received more than 3 million views, showing Orrico has trouble erasing on paint boards. “Markers are terrible to work with this one.”

After posting the video, TikToker received a request to show some Her other work for Trader Joe’s, explains how she makes signs for the store, and discusses how all Trader Joe’s signs around the country look alike.

“Each store really has their own font,” she says in the next TikTok. “For us, at my store, we have a template with numbers and letters on it and you just follow that pattern and you just practice. And then you, you know, can add some spice of your own. ”

Orrico has been with Trader Joe’s since 2016 and signed up as a “regular crew member”.

“There is no artistic position at all,” she explains the sequel. “But if you wanted to try and get into the art department, you would apply to Trader Joe’s and bring your portfolio and show an interest in art when you have your interview.”

She made it clear that she was not “endorsed” by Trader Joe’s or represented the store in her videos in TikTok captions.

Daily Dot contacted Orrico via TikTok comments and Trader Joe’s via email.

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* First published: January 9, 2022, 4:00 p.m. CST

Tricia Crimmins

Tricia Crimmins is a journalist and comedian based in New York City. She is studying at Columbia School of Journalism and is a regular contributor to the Daily Dot. She has previously written for Mashable, Complex Networks and Moment magazine. She can be found on Twitter at @TriciaCrimmins.

https://www.dailydot.com/irl/trader-joes-sign-maker-tiktok/ Trader Joe’s Sign Maker shows how she creates price lists on TikTok

Mike Sullivan

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