Foodies on the Internet were hounded after the publication of Entenmann’s revised packaging that conceals the dishes underneath.
TikToker @karmafoyoass revealed the new boxes as she perused the shelves at an undisclosed grocery store. The text on her video reads: “This really pisses me off. They covered all the cakes with pictures”.
The TikToker’s displeasure was evident as she flipped through the packages.
“Now you can’t even see any cake because you want to cover up the bad with false advertising,” she said. “I bet you all these cakes are damn dry.”
Her TikTok has more than 635,000 views and thousands of comments.
The temporary decision to remove the transparent cellophane window on the box so customers can see the donuts, cookies or cakes inside is not a new one. In fact, the brand announced in October its plans to do so. The sudden switch is believed to have been caused by a dam failure, which flooded Entenmann’s packaging production facility.
“Our goal is to ensure that consumers can continue to enjoy their favorite Entenmann products,” said Jason Amar, marketing manager for Entenmann’s, Bimbo Bakeries USA, at the time. “Modifying the packaging to a windowless and mussel shell option is the fastest way to get the product back on the shelf.”
However, many viewers still support TikToker and say they are also annoyed by the brand’s decision.
The top commenter on the video, with over 6,000 likes, reads: “I’ve stopped buying from them since they did this”.
“Now can’t even tell if it’s moldy because some supermarkets have moldy cakes and get surprised when you put them through the plastic,” another user said.
“No, never buy those again,” wrote another commenter.
One user, @e.ramirez1, warned TikToker that the plan switch is temporary. The original poster thanked her for the clarification and said she would post another update later this year.
The Daily Dot has reached out to @karmafoyoass via TikTok comment and Entenmann’s via email.
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*First published: January 8, 2022, 2:03 p.m. CST
Alexandra Samuels is a national political reporter and Daily Dot contributor, where she started as a political intern in the summer of 2016. She enjoys all things Marvel. , stay up to date with the latest TikTok trends, go for long walks with your kids, and read murder mystery novels.
https://www.dailydot.com/unclick/entenmanns-plastic-window-replaced-tiktok/ TikToker criticizes Entenmann’s boxes for replacing plastic windows