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TikToker compares Target Pride collections in different states

A TikToker pointed out the differences between Target’s Pride product collections in different states in a viral video.

On June 3rd, user @juliahandra0 posted a TikTok video comparing the stock levels of merchandise being offered for LGBTQ Pride Month in California and Pennsylvania.

“It doesn’t even look like the PA target has stocked the shelves,” the creator captioned the video.

In the California store, the TikToker records the variety of Pride-themed candles, T-shirts, and decorations, while the Pennsylvania store appears to offer a lightly stocked standalone stand of Pride merchandise edited in black and white by the creator.

@juliahandra0 replying to @juliahandra0 it doesn’t even look like the PA target has stocked the shelves #lgbt #lesbian #gay #wlw #pridemonth #targetpride #fyp ♬ Original sound – Rosy ✨👀

The video has garnered nearly 130,000 views since it was posted yesterday.

While criticism of rainbow capitalism is significant each June (particularly through corporate sponsorship memes this year), many viewers were still noticeably upset by the lack of Pride merch in certain states. Some noted the status of the Pride sections in their own local Target stores.

“I’m in New York and we stock almost everything,” claimed one user.

Many others pointed out the similarities between their store and the Pennsylvania store — the lack of Pride merchandise.

“Texas had next to nothing and I got glares walking into that section,” wrote one viewer.

“Well, most Midwest destinations don’t have them, so I’ll consider you all lucky,” added another.

“Some of my goals here in Alabama [aren’t] even out,” said a third.

One user argued that the fluctuations in stock levels and displays could be due to homophobia in certain areas. “Some places are not suitable because of homophobic people,” they wrote.

Viewers shared different experiences at Target stores in Florida, a state that recently introduced anti-LGBTQ legislation.

In March, Florida Gov. Ron DeSantis signed into law Parental Rights in Education, which will restrict teaching about gender identity and sexual orientation in classrooms. Dubbed the “Don’t Say Gay” law, the law will go into effect on July 1 – just after the end of Pride Month.

“I literally couldn’t find the Pride area in my destination – I live in Florida,” wrote one user.

“Florida didn’t have anything in the beginning, but it’s better now. Can’t wait to return once I test negative for Covid,” claimed another.

Despite the general outcry over the differences in Pride merch between different regions, some users argued that some of the products seemed insensitive — particularly because they’re for-profit.

“Mine in Georgia had a candle for the Stone Wall riots and I know how to feel about that,” commented one viewer.

The Daily Dot contacted the creator via TikTok comment and Target via email.


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*Initial publication: June 4, 2022 at 1:23 pm CDT

Maria Pogi

Maria Santa Poggi is an aspiring MFA candidate at Sarah Lawrence College of Poetry. She is a freelance writer and her work has appeared in Vogue, Teen Vogue, Paper and id, among others.

Maria Pogi

https://www.dailydot.com/irl/target-pride-collections-states/ TikToker compares Target Pride collections in different states

Jaclyn Diaz

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