There’s a reason the Adidas logo isn’t capitalized

ADIDAS has not one, but four logos that they use on a variety of their products and lines.

One thing that is common to all four logos is that the A is never capitalized.

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The brand reportedly always starts with a lowercase A to represent inclusion and accessibility.

The brand aims to create sportswear that is accessible to all wearers, not just ultra athletes.

The small A emphasizes this fact.

But the small A isn’t the only symbolism hidden in the Adidas logo.

The three lines going through the logo are said to represent the three countries North America, Europe and Asia where you can buy Adidas products.

The three lines also form a mountain shape, representing that Adidas is there to overcome all challenges and achieve all goals.

Their circular emblem is said to represent the globe.

Adidas has four logos because even if they develop new logos, they keep their originals floating around.

They keep their original logos around to show consistency.

Their logos are often called the shamrock, the three parallel stripes, the mountain and the circle.

Apparently, Adidas sticks to a few main principles when it comes to designing new logos.

First, they appreciate simple designs. Her text is easy to read and her images are simple and minimalist.

Second, their designs are eclectic and stick to simple colors like white and black.

Third, they use their logo to convey a strong message.

Fourth, they value awareness as their logo is often warned by prominent athletes and personalities.

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