The Rose Bowl Will Make Positive Impacts On The University Of Utah, And Not Just In The Sports


Los Angeles • From the Rose Parade to the first day of the new year at the Rose Bowl itself, Saturday will be a historic day for the Utah Utes.

This first Rose Bowl This is of course the main focus of this week in Southern California, but there is a larger macro perspective to consider.

In the weeks leading up to the school’s first Rose Bowl, Utah officials expected — victory or defeat — the experience and exposure to be a major win for the football team, track and field, and the entire team. university department.

“That day is going to be all about the University of Utah, and it’s going to be a great thing for prairie people around the world and anyone who’s planning to come here,” Utah athletic director Mark Harlan said. The Salt Lake Tribune in the match lead. “It’s a remarkable moment for the university, and in any given year, it’s a big deal for the schools that get into it, because of the eyeballs, the tradition, and the prestige. When it’s a university that’s never been to before, it’s phenomenal. ”

Determining exactly what worked this week for school is tricky, but there are some approximate numbers that help paint a picture.

At the Rose Parade on New Year’s Day morning, the Pasadena Rose Tournament estimated 700,000 spectators – thousands of them dressed in Utes – along the 5.5-mile route. About 45.5 million people will watch the Rose Parade in the United States starting at 8 a.m. Pacific Time, plus another 28 million viewers abroad.

The Rose Parade, which will feature the University of Utah marching band, will draw audiences worldwide for more than two hours. Then came Utah’s first Rose Bowl, a game against a branded competitor in Ohio State that would draw in another worldwide audience, complete with what many expected was an 8 viewership. Big Nielsen numbers and ratings.

Exactly what will happen to Utah after this week can be difficult to quantify, but the results will indeed be positive.

Harlan noted that Utah’s admissions office is sure to see a spike in applications as a result of this week, a concept that Utes head coach Kyle Whittingham echoes as he meets the media Monday afternoon after a group event at Disneyland.

“I think there are a lot of benefits,” says Whittingham. “I think you’re going to see a huge spike in registrations, especially in out-of-state registrations. I’m sure the community itself will see the positive effects. I’m not sure how you measure that, but I know that the impact of going to this bowl will be far-reaching in the Salt Lake community and at the University of Utah. “

The number of apps doesn’t always spike after big sports moments, but there’s enough evidence to suggest it’s a real possibility. After TCU won the Rose Bowl for a perfect 13-0 season in 2010, a report said that the Fort Worth, Texas school saw a 109 percent increase in applications from California, while applications from Oregon increased by 200 percent.

According to the Washington Post, Auburn’s national championship winning team 14-0 in 2010 saw a 16% increase in applications in 2011. Even the team the Tigers beat to win that national championship, Oregon , also saw a 10% increase.

“Obviously we saw it in the enthusiasm for the tickets, just go there, the actual match, the parade, what you have. All we were able to do was look to other universities that have gone through this process, and what they saw was an increased application rate,” Harlan said. “We will see all of that. I think the college is doing a great job of finding all sorts of opportunities to market this in the future, not just within the intercollegiate athletics arena but also on the central campus. ”

Of course, being successful in football and playing in one of the top leagues of college football is often a boon for sponsors looking to get involved further and potentially help with capital projects in the future. future. Harlan has pointed out, as he has said in the past, that Utah is “never done” in trying to improve sports facilities.

“As it relates to football, we are looking deeply and thoroughly at the basis of practice for football,” Harlan said. “Eccles Football Center is great and we know it’s one of the best in the West, and we want to make sure it stays in that same category. Eccles Field House, we need to look at it, it’s been there a long time, and the practice fields outside. What more can we do, how can we innovate to have the best practice.

“We’re going to look at that, and we’ve looked at that even before this season. In terms of football, those are the things we are looking at.”

The 150,000-square-foot Eccles Football Center was built in 2013 at a cost of $32 million, while the Eccles Lawn Home cost $6 million in 2004. That 74,000-square-foot facility has a pitch FieldTurf maneuvers to the specified size.

Regarding the ripple effect of the Rose Bowl, one thing to ponder in sports circles is how all of this affects football season tickets. More specifically, the problem is not selling out the Rice-Eccles Stadium. The sports department has announced ticket sales in 70 consecutive home games since the 2010 season opener against Pitt. What matters is what the renewal rate will be in the coming years, not to mention the waiting list.

As a point of reference, in spring 2020, there is no promise of a season due to the COVID-19 pandemic. Utah has a 94% renewal rate with a waiting list of about 3,000 yen. In 2021, all six of Utah’s home games draw room-only spectators, exceeding the listed capacity of 51,444.

With the Pac-12 title and a trip to the Rose Bowl, plus the possibility of actually opening in 2022 ranked in the top 15, there’s no reason to believe the ticketing streak won’t continue, with the list waiting for the potential to increase. The Rose Bowl Will Make Positive Impacts On The University Of Utah, And Not Just In The Sports

Beth Allcock

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