In 2022, Wheaties will also partner with 23XI Racing, the racing organization owned by Michael Jordan and driven by Bubba Wallace. “To be able to honor MJ as part of the Wheaties 100order Celebrating and having Wheaties join the 23XI Racing family is something special for our team,” commented Wallace (via General Mills. Press Release). The best cereal box series starts in June with Muhammad Ali, follow The Shelby Report.
The release of a special box of sports legends makes perfect sense for a cereal branded as “Breakfast of champions. “But why is a grain owned by General Mills required for this title? Perhaps it’s not surprising that it involves successful advertising. Michael J. Lansing, history professor at the University Augsburg, explain to Smithsonian Magazine that the cereal brand had to deal with the latest health fad of the 1920s: whole wheat flour. Nutritionists tell people that choosing whole grain foods will improve their digestion. To illustrate how healthy its product is, Wheaties introduced Jack Armstrong, a fictional athlete. However, the company quickly realized that their cereal could look even healthier by featuring real, successful athletes and sponsoring various sports organizations. Everyone will find them healthy according to the alignment.
Now, about a century after Wheaties was founded, Michael Jordan appeared on its box for the 19th time, claiming Wheaties was the cereal for champions.
https://www.mashed.com/706841/the-celebratory-reason-michael-jordan-will-be-on-wheaties-boxes/ The reason to celebrate Michael Jordan will be on the bread box