The lines on SOLO mugs mean more than you think


If you’ve logged into any of the major social media platforms over the past decade, you may have seen an image detailing the meaning behind the original design of the iconic red SOLO mug. statue. Based on Hometown flavor, the viral post claims that the trio of lines around the outside of the holder fall between 1-, 5-, and 12-oz to aid users in pouring alcoholic beverages, with the first line representing the pour level standard for alcohol, second for alcohol, and the third for beer. At first reading, this makes perfect sense, but upon fact-checking the viral social media claim, Politifact see it as nothing but a coincidence.

While three lines do roughly suitable for CDC’s the recommended measurements for adult beverages are 1.5, 5, and 12 ounces for wine, beer, and wine, respectively, which was not Robert Leo Huselman’s intent for them when he designed them. beverage design. Margo Burrage, director of communications for SOLO’s parent company, Dart Container Corporation, said in an email to Politifact in 2019. Burrage confirmed: “When SOLO designed the iconic red cup in 1976, every detail served a purpose and is still there today. that the lines are not intended to help measure the drink, even though they are “a rather purposeful part of the design.” This is what SOLO says is the real meaning behind its original design.

https://www.mashed.com/680759/the-lines-on-solo-cups-mean-more-than-you-think/ The lines on SOLO mugs mean more than you think

Britta Zeltmann

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