The internet hasn’t been kind to the 2023 movie posters

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analysis

A handful are coming this month Movie Posters have been criticized for their bad editing, overall conceptor both.

the latest example The trailers and promotional materials arrived on Thursday scream VI dropped. the poster for the latest Scream Film, which will be released in March, shows 13 characters plus Ghostface in front of the New York City skyline. The poster is unfortunately part of a larger trend of franchise ensemble films that seem to want to be included every single character on the poster even if it objectively looks bad. (For reference, the early Scream posters included all the main characters, which was usually only about five people.)

If you think so Design looks familiar to methat’s because it’s the most commonly used Superhero Blockbuster. earlier this week, Gavia Baker-Whitelaw wrote about the setback too Ant Man 3′s poster.

While the poster includes only half the number of characters on the Scream poster, it was quiet drawn for its tired design: the main villain and hero in large photos, and the secondary characters in smaller and smaller photos. That doesn’t appear Many thoughts was put in.

In the meantime, a poster for an upcoming re-release of an older film –titanic-was criticized earlier in January for what appeared to be a bad photoshop job. Kate Winslet’s hair has different textures on each side. titanic‘s 25th anniversary poster is no different from the original movie poster, but the editing of Winslet’s hair in the new poster was immediate called out on social media.

Why it matters

The discourse on several movie posters this month shows that people still appreciate good design on a poster – and if you screw it up, people will notice. Despite the frequency with which movies are discussed and dissected online, studios still release promotional materials that look outdated or rushed.

Horror movie Posters have special used for a long time to tease an element or show a scary image, which is why the new scream VI poster is repulsive. It’s reminiscent of a Marvel poster. There is however more creative posters for the film that plays into the place.

But the “Floating Heads” style poster? We’ve seen it too many times.

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