One A Day vitamins went viral on TikTok this week for an unexpected reason. While browsing the company’s Amazon store, TikToker Vanessa Chatterley (@vchatterley) noticed a strange listing next to the many dietary supplements.
The listing? A t-shirt featuring a skull showing two middle fingers that read, “One day I’ll just say F*ck it and Let My Demons Out to Play.”
Chatterley’s video documenting their discovery currently has over 297 million views.
@vchatterley not a vitamin company in an existential crisis 😭 #fyp #amazon #vitaminsb ♬ Angeleyes (accelerated version) – Tuna (DAR+LING)
“Can someone please review the One a Day Vitamins and make sure they are ok,” Chatterley wrote in the caption overlaying the video. In the caption, she added, “Not a vitamin company in an existential crisis.”
It’s unclear how the shirt ended up on One A Day’s Amazon store, although the promotion was believed to have been a mistake. The original listing is not on the Amazon store at the time of writing.
The shirt itself appears to be a design by t-shirt website TeeCover, although there have been previous versions of the shirt on Wish.
No matter how it ended up in business, TikTok users had fun speculating on what prompted the people behind One A Day to add this t-shirt to their inventory.
“Apparently today is a day…” wrote one user.
“Rogue intern,” added another.
“I think your web designer has quit,” speculated a third.
Others thought the fault might lie with Amazon itself rather than someone at the company having a little fun at the expense of the brand.
“This is on the Amazon site, not One a Days,” explained one commenter. “…Amazon also sometimes marks items with the wrong store (items that don’t belong to me have appeared in my store).”
Regardless of what actually happened, TikTokers had a good time exploring the weirdness of the situation.
As one user wrote, “I’m crying because I laughed so hard at this.”
We reached One A Day via the contact form.
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*Initial publication: June 9, 2022 at 9:01 am CDT
Braden Bjella is a culture writer. His work can be found in Mixmag, Electronic Beats, Schön! magazine and more.
https://www.dailydot.com/unclick/one-a-day-amazon-store-shirt/ The Existential Crisis t-shirt went on sale in One A Day’s Amazon store