The Doctor addresses Crumbl Cookies and sparks a debate

Crumbl Cookies have taken over TikTok, and many users on the platform are raving about their wide variety of flavors.
However, one doctor has gone viral after sharing a message about Crumbl Cookies.
“Not only does it not taste good, [but] As far as nutrition goes, it’s terrible for you,” says Dr. Farhan (@madmedicine) on the now viral TikTok.
The video currently has over 1.4 million views.
@madmedicine #stitch with @kianneburks #greenscreen #crumbl #crumblcookies #HausLabsFoundation #diabetes #unhealthy #sugar #tiktokdoctor #doctorsreaction #doctorreacts #nutrition #diet #baddietips ♬ Monkeys Spinning Monkeys – Kevin MacLeod & Kevin The Monkey
Farhan’s main criticism is the seemingly misleading portion size and sugar content of the cookies. He uses Crumbl’s Milk Chocolate Chip Cookie as an example.
“The serving size for that one cookie is a quarter of the cookie,” he explains. “And that’s 560 to 560 calories in one cookie!”
He then finds that the total sugar content for a single cookie is 51 grams of sugar. The American Heart Association states that “men should consume no more than 9 teaspoons (36 grams, or 150 calories) of added sugar per day” and women should consume only “6 teaspoons (25 grams, or 100 calories) per day.”
While the sugar content of Crumbl Cookies is high, it is in line with other popular cookie offerings.
For comparison, 39 grams (one serving) of a Crumbl milk chocolate chip cookie contains 13 grams of sugar. Insomnia Cookies Chocolate Chunk Cookie contains 20 grams of sugar in a 57 gram serving. That means sugar makes up a third of the Crumbl cookie, while sugar makes up 35% of the Insomnia cookie.
Starbucks Chocolate Chip Cookie is similar; The 80 gram biscuit contains 31 grams of sugar, which means that sugar makes up around 39% of the biscuit.
In the comments, users were largely unconvinced.
“To be fair, it’s a cookie shop. What do you expect?” asked one user. “A cookie is never healthy, it’s a treat.”
“I’m not going to break down to eat healthy,” shared another.
“We know that! It’s a treat, not for everyday consumption,” noted a third.
However, some had issues with the portion size given.
As one user remarked, “Thanks!! Portion sizes have always bothered me.”
We contacted both Crumbl Cookie and Farhan via email.

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*Initial publication: October 3, 2022 at 8:12 am CDT
Braden Bjella
Braden Bjella is a culture writer. His work can be found in Mixmag, Electronic Beats, Schön! magazine and more.
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