The color of your car can affect its resale value – discover how much your car’s color is worth

A study by iSeeCars shows a direct correlation between a car’s color and its resale value.

And the color with the least depreciation can surprise.

Aerial view of parked cars


Aerial view of parked carsPhoto credit: Getty

The iSeeCars study analyzed 650,000 sales of three-year-old used cars to determine how color affects depreciation.

Karl Brauer, Executive Analyst at iSeeCars, says: “Since depreciation is the biggest cost of owning a vehicle, consumers should carefully consider their choice of color – especially if they plan to sell their vehicle.”

America’s average three-year depreciation rate for used cars is 15%, but yellow cars have the best three-year depreciation rate at 4.5%, reports Motor 1.

This color may surprise people, considering that yellow ranks next to last in America’s most popular car colors at 0.2%, reports iSeeCars.

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Yellow cars are a rarer breed as manufacturers typically reserve the color for small-volume models that retain value, such as sports cars.

Orange came second in the survey with an average depreciation rate of 10.7% every three years.

Orange retains its value for the same reasons as yellow – but with a slight twist.

Orange tends to be available on limited-production vehicles like the 2023 Toyota GR86 Special Edition, reports iSeeCars.

Limited production often means higher resale value.

But rarity does not always equal value.

Brauer says, “If a color doesn’t resonate with enough used car buyers, even if it’s unusual, it hurts its resale value.”

Purple offers the third-lowest three-year average depreciation rate at 13.9%.

After purple, red, green, blue, and gray all outperformed the average depreciation rate, falling within a tenth of each other in the 14% range, iSeeCars reports.

Gray has a slightly below-average depreciation rate of 14%


Gray has a slightly below-average depreciation rate of 14%Photo credit: Getty

Colors like white, black, and silver have a minimal impact on a car’s resale value, but they don’t help a vehicle retain its value.

Visit iSeeCars to see the full car color survey results, including stats by vehicle segment. The color of your car can affect its resale value – discover how much your car’s color is worth

Chris Barrese

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