A study by iSeeCars shows a direct correlation between a car’s color and its resale value.
And the color with the least depreciation can surprise.
The iSeeCars study analyzed 650,000 sales of three-year-old used cars to determine how color affects depreciation.
Karl Brauer, Executive Analyst at iSeeCars, says: “Since depreciation is the biggest cost of owning a vehicle, consumers should carefully consider their choice of color – especially if they plan to sell their vehicle.”
America’s average three-year depreciation rate for used cars is 15%, but yellow cars have the best three-year depreciation rate at 4.5%, reports Motor 1.
This color may surprise people, considering that yellow ranks next to last in America’s most popular car colors at 0.2%, reports iSeeCars.
Yellow cars are a rarer breed as manufacturers typically reserve the color for small-volume models that retain value, such as sports cars.
Orange came second in the survey with an average depreciation rate of 10.7% every three years.
Orange retains its value for the same reasons as yellow – but with a slight twist.
Orange tends to be available on limited-production vehicles like the 2023 Toyota GR86 Special Edition, reports iSeeCars.
Limited production often means higher resale value.
But rarity does not always equal value.
Brauer says, “If a color doesn’t resonate with enough used car buyers, even if it’s unusual, it hurts its resale value.”
Purple offers the third-lowest three-year average depreciation rate at 13.9%.
After purple, red, green, blue, and gray all outperformed the average depreciation rate, falling within a tenth of each other in the 14% range, iSeeCars reports.
Colors like white, black, and silver have a minimal impact on a car’s resale value, but they don’t help a vehicle retain its value.
Visit iSeeCars to see the full car color survey results, including stats by vehicle segment.
https://www.the-sun.com/motors/5553299/color-car-can-affect-resale/ The color of your car can affect its resale value – discover how much your car’s color is worth