The beauty industry parties during Paris Fashion Week – WWD

PARTY HEADQUARTERS: The beauty industry has put on its party shoes with an upsurge this Paris Fashion Week as the number of celebrations hovered near intensity to pre-coronavirus levels.

On Friday night, the Carita Maison de Beauté held a party in its newly renovated flagship on Rue Saint-Honoré, with crazy horse dancers performing on the vaulted staircase. Among those attending the cocktail were actress Monica Bellucci and Jean-Paul Agon, chairman of L’Oréal, which owns Carita.

Coco Rocha, herself a model and dancer, was among the guests at the five-story beauty mecca. She had just completed the 101st Model Camp, a master class Rocha teaches to models from around the world. Around 3,500 men and women have already taken part in the program.

“It’s for every model that I think needs to be represented,” she said. “I had the youngest maybe 14 and the oldest 75, women and men on chairs.”

Rocha helps guide models in the right direction, for example knowing which contracts to sign.

“It’s also about posing, catwalks and all the fun stuff,” she said. “But the business side is what we’re really, really focused on.”

Rocha teaches models to know their rights and strengthen their competence.

“I think we need more women helping women, but also just models helping models,” she said.

L’Oréal manager Elisabeth Sandager, who was tasked with restructuring the Carita brand, was also present.

“We’re keeping the Maison de Beauté,” she stressed. “This is how I reconstruct the brand. I need a temple of beauty where it all began. I wanted to turn it into a luxury house, also with a restaurant and an apartment. I was inspired by heritage. It is our first real step towards luxury.”

John Nollet is the artistic director of the Maison de Beauté. The famous hairstylist said he had dreamed of the brand since he was eight.

“This brand is just amazing and unique,” he said.

On the eve of September 29, at least four beauty parties were held at the same time.

Malle hosted an intimate dinner at Le Voltaire to celebrate his collaboration with designer Pierre Hardy. The two had teamed up on handbag sprays years ago and have stayed in touch ever since.

“There’s always that dreaded moment of doing something for Christmas, which I find very commercial and not that close to my brand. I thought I could ask Pierre to be Santa this time and invite him as a special guest,” Malle said. “It’s a way of celebrating our friendship, but it’s also a way of celebrating the fact that we’ve had a very similar approach to things for many years. We are both complete modernists, but rooted in the past through culture and love of design.”

Malle described Hardy’s signature cube motif as “modern”. “It could have been a Sol LeWitt, but somehow it’s a very classic Roman design,” Malle said. “So it’s really the epitome of what I like.”

For the holiday season, which begins in early November, all of his brand’s red perfume cases will be replaced with a red, black and gray case featuring Hardy’s pattern. The sleeves of the room fragrances are also exchanged and the designer created some toiletry bags with his oilcloth fabric.

“He made some special designs for us that I love,” Malle continued. “I want one. I haven’t had one yet – yes, the secret intent is that I want one for myself, and I hate to beg.”

Just a few blocks away, Interparfums SA hosted a cocktail party to officially inaugurate its new headquarters at 10 Rue de Solferino, the former headquarters of the French Socialist Party. Hundreds of beauty managers poured into the buildings and courtyards.

Philippe Benacin, Chairman and Chief Executive Officer of Interparfums SA, said he loves the view from the terrace of the three different buildings that make up the new headquarters.

Across the Seine, Byredo’s shop on Rue Saint Honoré was buzzing with music and people gathered to celebrate with Ben Gorham, the brand’s founder, and his new image and make-up partner Lucia Pica.

Lucia Pica and Ben Gorham

In the North, Jean Paul Gaultier threw a hilarious party for Scandal, his master fragrance brand, at a mansion on the elegant Place Saint Georges. Scantily clad men, engaging in the boxing theme, wandered the rooms and there were locker installations. The beauty industry parties during Paris Fashion Week – WWD

Sarah Y. Kim

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