The app that prepares you for death

When someone you love dies, it’s difficult to prioritize the logistics. You deal with stress and grief at the same time, so it can be overwhelming when it comes time to negotiate funeral planning, insurance records, legal and financial documents, and more.

So it’s important to get all this in order before you’re rocked by a loss.

Enter Bereev, a death prep app making waves in Australia. Its purpose is to destigmatize the end-of-life conversation and move death from a taboo topic into a dinnertime conversation. With planning and preparation, Bereev says, we can make life easier for the people we leave behind.

To spread the word, Founder Izumi Inoue launched the Death Convo Game, a campaign asking 31 questions about death over the 31 days of May.

Screenshot of an app with an orange box asking you to list the top 3 of your bucket list.

The app prompts you to start the conversation with your loved ones.


“In the beginning it was about getting people to start their preparations, most importantly getting their affairs, directives, documents and messages in order so that the people they leave behind will have a chance to grieve instead walking around dealing with the death of an administrator, which can be very traumatizing,” Inoue said.

“We sat down as a team and asked ourselves what are the biggest/burning questions about death that we ourselves want to talk about as individuals? With that, we started with almost a hundred questions, which we then asked a small group of our existing users to vote and select the top 31.”

The game and the broader app challenge you to challenge your preconceived notions about death. Every day you will be prompted with a new question to open a dialogue with your loved ones.

“How would you like to be remembered?”

“Who do you want to be surrounded by at the end?”

“When do you feel most alive?”

For every day that users participate in Death Convo Game, they have a greater chance of getting free access to the Bereev app where they can prepare their plans.

From there, the app guides you through the difficult process of organizing your end-of-life plans, whatever you decide to do. It also focuses on inclusivity, with options for Muslim users who want to upload their wasiat and hibah in their prep plans.

“We started in Malaysia in 2018 and Malaysia is a melting pot of cultures, ethnicities and religions,” said Inoue. “It taught us a lot about how to navigate a spectrum of beliefs, and like it or not, death and religion can be very closely intertwined. Because of this, I think every death tech startup should take the beliefs of their community into account and weave that into their user experience.”

Death Tech is a very promising arena, with everything from alternative cremation and burial technique through to video games Dealing with the concept of end-of-life care. It’s no wonder apps like Bereev have such a dedicated audience when we’re all guaranteed to face death at some point.

It stems from the concept of death positivity, which is about destigmatizing the conversation. Death positivity doesn’t mean that you’re looking forward to death—it just means that you accept what’s coming and that you learn to talk about it in a healthy way.

That’s why Inoue and the team behind Bereev believe it’s even more important to get the paperwork done before the time comes.

“I lost both of my grandparents and saw firsthand the toll an unplanned death takes on those left behind,” Inoue said.

“It causes friction, additional trauma and it tears families apart. No one in their right mind would want to inflict that on their already grieving loved ones. … I have a saying that I abide by: If I go to heaven, the last thing I want is to send my loved ones through hell.” The app that prepares you for death

Chris Barrese

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