The COVID-19 pandemic has put a spin on organizations of all types, including nonprofits. Although the pandemic may be on its last legs, its impact on the economy is still being felt. Many countries, such as the United States and Canada, are facing economic repercussions.
Naturally, governments are reducing some forms of spending in this economic climate, including grants for nonprofits.
However, the COVID-19 pandemic has changed the way people shop and even donate. Total revenue in 2020 shot up by 32% as more people went online.
With conventional fundraising options less effective nowadays, your organization should capitalize on these market trends by implementing digital fundraising tools and strategies.
#1 Brand Your Donation Page
The right branding helps distinguish a nonprofit and leaves a memorable impression on donors. Branding can also help increase revenue. Here are some tips that can help you develop your donation page brand:
- The donation page should match your overall brand and the look and feel of your website.
- Your brand should reflect your story.
- The donation page colours should be warm and welcoming yet also inspire confidence.
- Impactful images and text on the donation page can help encourage people to give.
- Match gifts to encourage donors to donate more.
- Check your competitors for excellent branding ideas.
Please also ensure that your donation button stands out. Too many donors decide against donating because they can’t find the donate button. To match other online donation campaigns, consider placing your donation button on the top right of the page for familiarity.
#2 Use the Best Tools
Utilize case management tools that help you deliver personalized care, streamline service, accelerate your impact, and also manage your donation program. For example, as transitional housing and shelter nonprofit, you can find a complete suite of tools that also help you track caregiver and donor information for full impact.
With Sumac nonprofit case management software, you can take your programs higher by integrating donor management and fundraising. Feel free to track donors, collect monthly gifts, and pledges online to maximize your donations and satisfy your fundraising targets.
#3 Integrate Offline Fundraising with Digital Fundraising
If you already have a highly effective offline fundraising system, then you don’t need to reinvent the wheel. Adapt your existing offline fundraising materials and campaigns to the Internet confidently. For example, you can use the content from your direct mail campaigns on your website. Although direct mail campaigns are an effective way to court conventional donors, younger donors prefer to go online. Adapting direct mail to your website is a great way to introduce your existing campaign to new donors!
#4 Use a Fundraising Thermometer
A fundraising thermometer is an excellent motivator. Set realistic goals and update the thermometer in real time to motivate online donors to give repeated gifts. You can also set rewards systems. For example, donors who give a certain amount can get t-shirts.
#5 Utilize Remarketing Campaigns
Although you’re a nonprofit, you must think like a business. Sometimes you have to invest money to get a return on investment. Invest in remarketing campaigns to attract donors who abandon their donations before completing them. A remarketing campaign follows almost-donors online and reminds them through advertising to donate. A solid remarketing campaign will reduce your abandonment rate.
Digital fundraising is a powerful way to drive your revenue in the modern world. Leverage the best strategies and tools to achieve your goals.