Taco Bell customer says fast-food chain is expensive now

A TikToker’s observation of the cost of Mexican-inspired fast-food restaurant Taco Bell resonated with viewers on the platform, garnering over 446,000 views.

In her video, @thediaryofrihanna says she’s noticed Taco Bell’s grocery prices have gone up, even though it had previously been a reliably cheap option for her.

“Is it just me, or is Taco Bell kind of pricey now?” she asks in the video. “I have a feeling that you used to be able to order a lot of food, it was always under $20. It was always like $17 no matter how much food you ordered. Now it’s kinda expensive.”

This is because inflation has risen sharply in the past few years alone, peaking at 8.8% in 2022.

@thediaryofrihanna What is Joe Biden’s plan to drop #tacobell prices? #fastfood ♬ Original sound – Rihanna

The Daily Dot contacted @thediaryofrihanna via Instagram direct message and Taco Bell via email.

While @thediaryofrihanna didn’t quantify how much of a surge she personally witnessed at her local Taco Bell location, some viewers said they’ve seen their total orders for two climb to over $30.

“Fast food is more expensive now, at least $25-$30 for two people,” wrote one commenter.

“It is!” wrote another commenter. “Two Mexican pizzas and two chalupas were about $27 the other day.”

“Yepppp,” wrote one commenter. “The other day we got our kids a 12-pack of tacos and my husband and I got crunch wraps. No drinks. Over $30.”

Some Taco Bell locations have received criticism from customers for their prices on certain items. A Seattle location reportedly sells the crunchwrap for $10. But it’s not just Taco Bell that’s under fire for rising prices. Chipotle customers have complained that they have to pay up to $20 for a burrito bowl. A McDonald’s customer recently said she paid over $16 for a Big Mac. And Little Caesars has been accused of becoming more expensive than Domino’s. That’s why hacks for the fast food chains are more popular than ever.


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*Initial publication: April 7, 2023 at 11:52 am CDT

Brooke Sjoberg

Brooke Sjoberg is a freelance writer for the Daily Dot. She received her bachelor’s degree in journalism from the University of Texas at Austin in 2020.

Brooke Sjoberg

Jaclyn Diaz

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