Sunnei RTW Spring 2023 – WWD

Stars must have aligned with Gemini last Friday. A few hours after Gucci made a poignant statement by sending 68 pairs of identical twins down the runway, Sunnei unveiled its spring collection with the same casting choice.

But the common gimmick came with different designs and messages. Gucci revealed the trick by lifting a center divider at its display location; Sunnei opted for a revolving door. The former struck an emotional chord by exploring the relationship between identity and otherness; The latter opted for an ironic comment on the deception of appearances.

Sunnei’s founders, Simone Rizzo and Loris Messina, proved with certainty that when ideas are effective, budget is secondary.

They squeezed their guests into a tight spot Room of their headquarters Palazzina Sunnei, which served as a minimalist catwalk. As the show began, one at a time in the crowd, one of the twins in ordinary clothes stepped forward, walked down the runway, and disappeared behind the revolving door at the end of the runway. In no time at all, her twin emerged fully dressed in the brand’s spring collection.

It was a Clark Kent dynamic for a super Sunnei collection. The 1990s designer’s lexicon matured to include more fashion-forward pieces – from blazers and coats held together by a rubber fanny pack to boxy waistcoats – while their signature stripes became bolder and more structured, reflected in furry details as well as in the ruffled effects and tubes show construction on mini dresses.

In a new twist, activewear shared the stage with eveningwear designs, including a charming halterneck dress with sequins peeking out from a slit, and sparkling and roomy jumpsuits.

In a season when many brands were adding a democratic layer to their shows by opening them up to the public, Sunnei conveyed the same message with its small venue, suggesting that anyone can be transformed by Sunnei, regardless of whether you are one have twins or not. Sunnei RTW Spring 2023 – WWD

Sarah Y. Kim

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