On the heels of posting yesterday’s blog about establishments treating college students at ATMs as a part of what I name a “cruise ship mentality” by which clients are lured in earlier than being subjected to obligatory charges and upselling, I noticed this tweet from Ian Bogost by which he reveals that it’s going to now price institutional clients chilly onerous money to maintain college students from being served advertisements as a part of the Canvas dialogue app:
On this case, we see the mentality at work from the edtech firm on down. As soon as the college is captive to a selected platform or app the supplier will squeeze extra income out of the establishment, on this case, by charging a price to maintain advertisements off of the platform. As Bogost notes in a later tweet, a departmental license for 3000 college students prices $12,000.
It’s a quasi-freemium mannequin, and it appears to me inevitable that an enormous a part of the longer term if we don’t really tackle the bankrupt and decrepit funding mannequin of public greater ed might be establishments appearing as passthroughs, feeding promoting to college students, whereas accumulating knowledge and sending it again the opposite means.
The later a part of the equation is already occurring, after all.
I’m very a lot a pragmatist, however both establishments do the work of schooling or they don’t.
Being servant to the income gods and tapping scholar pocketbooks, or monetizing their eyeballs consideration, or no matter is the highway to hell, as this level not even paved with good intentions.