St. Louis will be lit up purple Thursday night to raise awareness of domestic violence

ST. LOUIS — St. Louis is turning many landmarks purple Thursday night in support of Domestic Violence Awareness Month.

St. Louis has teamed up with dog food company Purina on the cause. Officials want to turn many of the city’s landmarks purple for October’s Domestic Violence Awareness Month.

Lights across the city, including Union Station, Centene Stadium, Enterprise Center, the St. Louis Wheel, Ballpark Village, Kiener Plaza and thousands of new downtown SMART City Lights, will all be converted to the color purple .

The Purple Leash Project grew out of Purina’s mission to bring and keep pets and people together. This is a non-profit organization. RedRover’s mission to move animals and their owners out of crisis into care.

The RedRover organization works with local partners to keep victims of domestic violence with their pets.

Statistics on domestic violence show that it is estimated that one in three women and one in four men will experience some form of domestic violence in their lifetime.

According to Purina, more than 70% of women in domestic violence shelters report that their abuser has threatened, injured, or killed a pet as a means of control. Only 15% of domestic violence shelters allow pets.

As a result, nearly half (48%) of domestic violence victims delay leaving because they cannot take their pet with them.

Donations to the Purple Leash Project help support domestic violence shelters. These shelters use the funds to welcome pets by funding pet-friendly renovations. For information or to donate to the Purple Leash Project, please visit

Purina is asking local pet parents in the St. Louis area to get involved in raising awareness about the issue of domestic violence.

Throughout October, people who share a photo of their pet on Facebook, tag Purina and use #PurpleLeashProject could win two tickets to an upcoming St. Louis Blues game.

Details can be found here: St. Louis will be lit up purple Thursday night to raise awareness of domestic violence

Sarah Y. Kim

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