Sony borrows from the meme with the hashtag #MomsForMorbius

The internet’s favorite movie of 2022, the cinematic masterpiece that is disease, is eventually marketed for its memorability. Sony Pictures introduced the hashtag #MomsForMorbius, much to the delight of the Morbheads Twitter segment.

The start and the reaction to disease, if you scrape away the layers of irony, was a disaster for Sony. His attempt to expand theirs Spiderman Universe and Build of the Venom duology has garnered a 19% critical acclaim (if you can call it that) on Rotten Tomatoes and confusion among die-hard comic book fans.

However, Sony may have finally tapped into meme culture for its digital release. One of the most memorable scenes from the film, in which Matt Smith dances shirtless in the mirror, is now the focus of her new marketing strategy: #MomsForMorbius

The “lean into the meme” strategy seems like the best way to circumvent the disastrous reaction, and the answers are full of it disease meme-ry. #MorbiusSweep was trending when the movie hit theaters, with the joke disease would become the greatest film of all time and break box office records.

renamed Tony poison after its initial release, which was later marketed as a romantic comedy after the internet got its hands on a so-so-received film. Maybe #MomsForMorbius can turn the wry appreciation into genuine fanservice if they ever make a sequel to Jared Leto’s latest attempt at a comic book character.

Despite it, disease is still one of the highest-grossing films of 2022: for now. With sales of $161 million, it’s still nowhere near that poison 2‘s emphatic $500 million in grossing revenue last year.

https://wegotthiscovered.com/movies/sony-leans-into-the-meme-with-momsformorbius-campaign/ Sony borrows from the meme with the hashtag #MomsForMorbius

Brian Lowry

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