Sony Announces New Bravia XR Lineup with “Cognitive Intelligence”

Sony simply unveiled its latest slate of premium tv fashions, the Bravia XR. That includes key highlights reminiscent of HDMI 2.1 compatibility, 4K 120fps assist, and Sony’s new Cognitive Processor XR chip, the Bravia XR lineup seems to be the TV collection many customers have been ready for—particularly these eager to take full benefit of next-generation gaming consoles just like the Sony PS5.

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As with years previous, the most recent Bravia lineup is separated into completely different fashions of TVs, together with these below the “Grasp Collection” banner. Nonetheless, in contrast to years previous, all Bravia TVs will share a number of key highlights, together with the aforementioned HDMI 2.1 compatibility and 4K 120 fps, in addition to Variable Refresh Charge (VRR), Auto Low Latency Mode (ALLM), and eARC assist.

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Arguably an important of those shared highlights is Sony’s new Cognitive Processor XR chip, which claims to imbue every of the brand new fashions with “cognitive intelligence.” In line with Sony, this new cognitive intelligence permits every of the Bravia XR fashions to cross-analyze a number of image parts directly and ship a “synchronized and lifelike” image and sound high quality which are past what different typical TVs can obtain.

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The Bravia XR lineup can even be the primary TV collection to characteristic Google TV, an all-new software program expertise that merges tv exhibits, motion pictures, music, dwell TV, subscriptions, and apps right into a single, easy-to-use platform.

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Past the core set of attributes and options, every Bravia XR mannequin presents extra enhancements and capabilities as you progress greater up the ladder—all the things from display kind and backbone assist to subtler refinements just like the anti-reflective coating particular to the 8K Grasp Collection units. Nonetheless, once more, it’s vital to keep in mind that whereas sure niceties are solely supplied with choose fashions, all Bravia XR TVs will provide the options that the overwhelming majority of customers need (e.g., 4K 120fps, HDMI 2.1, and VRR).

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We gained’t know the precise pricing of the brand new Bravia XR TV lineup till later this 12 months, however right here’s how the collection will break down by way of mannequin quantity, display kind, decision, and dimension choices:

Mannequin Video Format Display Dimension
Grasp Collection Z9J 8K LED Obtainable in 75 and 85″
Grasp Collection A9OJ 4K OLED Obtainable in 55, 65, and 83″
A8OJ 4K OLED Obtainable in 55, 65, and 77″
X95J 4K LED Obtainable in 65, 75, and 85″
X93J/X94J 4K LED Obtainable in 50, 55, 65, 75, and 100″

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When out there, you’ll order any of the brand new Bravia XR tv fashions from B&H.

What are your ideas on Sony’s upcoming Bravia XR lineup and new Cognitive Processor XR chip? Tell us within the Feedback, beneath.

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