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Skims launched a new bra system today – WWD

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You know that liberating feeling when you come home after a long day, unhook your bra and say “ahhhh”. Well, Kim Kardashian knows this scenario all too well. Luckily, today, iconic shapewear brand Skims is launching a new system of bra solutions that are neither constricting nor make you look forward to ripping them off.

For the past three years, Skims has designed all types of bras using the most innovative technology and the most comfortable materials to “offer the best support while feeling like you’re wearing nothing,” says co-founder Kim Kardashian in the official teaser video.

The new 15-piece collection combines the comfort and ease of a bralette with the shape and support of an underwired bra. These bra styles – t-shirt bras, underwired bras, strapless bras, push-up bras and bras for large breasts – come in a comprehensive color palette, including the brand’s signature skin and earth tones, so there’s sure to be a shade while Skims is for you. Also, each item is available in sizes XXS through 5X with prices ranging from $36 to $54.

There’s a reason the celebrity brand has amassed such a cult following. Similar to the t-shirt, lingerie, swimwear and loungewear collections, this new launch celebrates well-being in your body. Whether you’re a busty woman in need of a lift or a petite woman looking for a push-up, there’s a Skims bra for you. The best part? These shapewear garments go with everything and give a natural look under clothes. Whether you’re at home in sweatpants and a hoodie, in a formal evening gown in a robe, or when running errands in a white t-shirt and jeans, you’ll look and feel good too.

Keep scrolling to shop the new Skims bra collection.

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Skims Naked Scoop Bra




$44

buy now

Skims Naked Plunge Bra

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$44

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Skims Naked Plunge Tank Bra

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$48

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Skims Naked Scoop Tank Bra

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$48

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Skims Weightless Demi Bra

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$58

buy now

Skims Weightless Scoop Bra

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$58

buy now

Skims Fits Everybody Unpadded Underwired Bra

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$44

buy now

Skims Fits Everybody T-Shirt Bra

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$52

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Skims Fits Everybody T-Shirt Push-Up Bra

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$54

buy now

Skims Cotton Jersey Wired Bra

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$36

buy now

Skims Cotton Logo Underwired Demi Bra

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$36

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Skims U-shaped underwired bra in ultra-fine mesh

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$52

buy now

Skims Ultrafine Mesh Strapless Bra

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$52

buy now

https://wwd.com/shop/shop-fashion/skims-new-bra-collection-1235349629/ Skims launched a new bra system today – WWD

Sarah Y. Kim

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