We’re reaching out to some popular creators to get their best tips and tricks for achieving success and better understanding the ups and downs of life as an internet frontrunner.
This week, we caught up with Sienna Gonzales, aka someone_in_june, via email. Gonzales is a content creator and illustrator based in Los Angeles. She is known online for her videos on drawing, painting, printmaking, film reviews and makeup. Her content often deals with mental health, trauma, and her experiences as a person of strange color. She has built a community of over 50,000 followers on TikTok and Instagram and recently launched a Patreon to connect more closely with her followers.
Gonzales spoke to the Daily Dot about the emotional rollercoaster ride of being a creator, her fundamental objections to the term “culture cancellation,” and the vulnerability of being physically challenged. show her true self online.
The interview below has been condensed and edited.
What’s the first thing you do to start your day online?
I usually take the time to respond to comments and direct messages. It’s a fun way to interact with my audience and show them how much I appreciate them!
What do you wish you knew when you first started out as a creator?
I wish I knew how much of an emotional rollercoaster it can be. On days when my content is really good, I feel overwhelmed with adrenaline and joy. I feel appreciated, inspired and ready to work harder. However, on days when my writing “fails”, I tend to feel very depressed. It is essential to understand how to separate your worth as a human being from the likes/shares you receive online. Otherwise, your sense of self-worth will go up and down with engagement and that can really tire you out.
When did you realize that you had overcome and become a successful creator?
Honestly, I still don’t really feel like I’ve “made it” as a creator. I’m constantly surrounded by people getting bigger brand deals, earning more, interacting better. So the “finish line” always feels elusive. But, if I had to pass when I became successful by my own definition, I would say this year. In the end, I was able to balance my time and better manage my relationship with social media in general.
If you haven’t become a creator yet, what would you do now?
I’ve been drawing since I was one and posting artwork online since I was 12, so I can say that creating content has always been my go-to. In addition to TikTok and Instagram, I’m currently a freelance artist and have worked in a variety of creative fields. If I hadn’t showcased my work online, I would still be a practicing artist for sure.
What do you do to manage your relationship with your fans?
I’m a small creator who makes art content, so interacting with fans is pretty seamless. For the most part, people are kind, respectful, and genuinely appreciate the work I share. I make sure to reply to everyone when I can, because I don’t want people to feel like they’re sending a message into a void. I also plan on creating Patreon very soon, so I can build an even smaller community that I can interact with more often.
What do you think of the idea of canceling culture?
People’s outcry to being “cancelled” is due to decades of never seeing justice for the victims who have witnessed and experienced it with their own eyes. As a strange woman of color myself, I understand how frustrating it is to watch great creators do terrible things over and over and never face the consequences. What I think is often overlooked in the conversation about “cancellation culture” is that privileged people – especially white people – are never really “cancelled”. A few thousand followers may unsubscribe, merchandise may not sell, brands may end their contracts, but most of the time, those holders remain on their respective platforms. surname. They still make money and still have fans. The only people who have been successfully “cancelled” are those who have been marginalized. Basically, I’m against the term “culturing” and want us to call it what it is – a need for accountability.
What percentage of your true self do you show online?
As someone who shares artwork about my trauma, mental health struggles, and weird identity, I will say that I show a lot of my true self online. Showing the images I created is an extremely vulnerable act for me.
What was one of the best interactions you’ve ever had with your followers?
I did a Q&A live stream about last year about navigating art school and one of my followers (a person of color) said that the information I shared was extremely helpful and accurate. real. It was just one comment among many, but seeing that I have made a difference in one person’s life means a lot. It was definitely my first taste of building an online community.
What is your most valuable tool?
My iPad! I use it to edit, paint all my digital work, and take notes to plan my videos. It’s one of the most versatile tools I own.
What holds you accountable?
My amazing mate (@billscutolo)! They’re the main reason I’ve stuck with social media so far. The past two years have been filled with self-doubt, sleepless nights, and tearful claims that I’m “leaving the internet,” but they’ve remained steadfast and supportive all this time. They were always there to remind me that I was capable and smart, and that I deserved to go after every chance I wanted. Before I saw any success online, they bought me a brand new Canon printer to do my prints. When I asked why they were spending so much money before I had even built an online following, they said, “I’m invested in YOU and I’m not worried.” And, hey, I suppose it worked 🙂
Thank you, Sienna, for talking to us!
We’ll be featuring a new Q&A with creators every week, so drop an email to [email protected] for a chance to participate.
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https://www.dailydot.com/unclick/creator-economy-tips-and-tricks-sienna-gonzales/ Sienna Gonzales Shares Tips for Managing the ‘Emotional Roller Coaster’