Sephora announces list of BIPOC brand founders for 2022 Accelerate efforts to integrate beauty


Sephora has announced the participants of the Accelerate brand incubator program 2022,
with a group of 10 founders of the BIPOC brand. These entrepreneurs reflect the best in beauty, with brand offerings spanning the entire Sephora product universe, including makeup, skin care, hair care and, for the first time – water flower.

Now in its seventh year, the Sephora Accelerator continues to focus on supporting founders of color. The change, made earlier this year, reflects Sephora’s commitment to enhancing BIPOC’s representation in the prestigious beauty sector and within Sephora’s portfolio, transforming Sephora – and the beauty industry in general – to be a place where everyone feels they belong.

“We are committed to ensuring that the brands and products found at Sephora represent all of the skin colors, races, and ethnicities that make up America, effectively building a community of beauty that Everyone feels like they belong.” Priya Venkatesh, Selling SVP, Skin and Hair Care, Sephora. “To do so, it is vital that brand founders of all backgrounds have the opportunities and resources they need.
grow their business and thrive. Through the Accelerate program, Sephora is committed to giving founders the long-term mentoring, market access, and scale they need to truly accelerate growth, with this program at the table. footstep for nascent brands to become visible, viable, stable and financially viable. . ”

This year’s program builds on the existing program to provide a strong curriculum, mentorship, sales support, potential funding, and investor networking for all participants, who will have the opportunity to debut at Sephora upon completion of the program.
● “BIPOC Founders Inspiration Series” will feature the stories of famous black brand founders including Julian Addo (Adwoa
Beauty), Danessa Myricks (Danessa Myricks Beauty), Sarah Lee and Christine Chang (Glow Recipe), Akash Mehta (Fable &
Mane) and Heela Jang (Sol de Janeiro).
● Brand founders including Milk Makeup’s Mazdack Rassi, Tower 28’s Amy Liu and Adwoa’s Julian Addo will lead the “Founder Panel” discussion around their personal brand story and journey with Sephora .
● A group of 2021 Accelerate graduates, including Olamide Olowe (Topicals), Christina Funke Tegbe (54 Thrones) and Marie Kouadio Amouzame and Alice Lin Glover (EADEM), will also share their Accelerate experiences, including even the success after the show at Sephora.

Meet the Sephora 2022 Accelerator Research Team, demonstrating leadership in the beauty industry:

● Basma Hameed and Parisa Durrani, Founders, BASMA Beauty

● Fara Homidi, Founder, FARA HOMIDI

● Selah Lemon, Founder, House of Foster

● Nisha Phatak and Madhu Punjabi, Co-Founders, Lion Pose

● Rimah Husain, Founder, Kemp

● Sravya Adusumilli, Founder, Mango People

● Carolina Contreras, Founder, Miss Rizos

● Kiku Chaudhuri, Co-Founder, SHAZ & KIKS

● Krys Lunardo, Founder, Sistine

● Scarlett Rocourt, Founder, Wonder Curl

All 2022 participants are eligible to apply for the program in Fall 2021. Eligible applicants must be 18 years of age or older, have an established company in North America, and are in the early stages of growth. original (i.e. not yet widely distributed by others). In selecting the finalists, Sephora also took into account the vision, innovation and current product development stage of each brand.

Venkatesh added: “We are delighted to welcome all of the 2022 finalists to the Accelerate program and to join the extended Sephora family. “We know that business growth in communities of color creates jobs, opportunity, stability, and generational wealth – with the potential to be positive for decades. With the program’s focus on BIPOC-owned brands, Sephora is committed to making a difference. ”

To learn more, please visit Sephora announces list of BIPOC brand founders for 2022 Accelerate efforts to integrate beauty


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