Satisfying videos keep these TikTokers’ small businesses booming

Katherine McRose has been shearing sheep, llamas and alpacas for over 13 years. But it wasn’t until early 2021 that she and wife Darian of Right Choice Shearing (@rightchoiceshearing) brought their talents to TikTok — where they’ve now amassed over 2.5 million followers — to show what wool looks like when gracefully sheared by an animal off covered with pounds of it.

One of the first videos on McRose’s account shows her shearing a llama. The video is fast: the viewer sees McRose’s clipper swoop, and then the machine whirrs as the camera pans to the llama’s face. From the looks of TikTok, you wouldn’t guess McRose followers follow her and Darian because their videos are satisfying to watch. The video does not emphasize McRose’s movements or the wool unrolling from the animal.

But current videos show a perfected formula: In a TikTok from March 31, McRose shears an alpaca. Her clipping blows are captured from above, allowing the viewer to see the wool fall. Each of McRose’s movements is smooth and similar, slightly mesmerizing the viewer. Also, the sound of the machine was eliminated and replaced with “PIMP” by 50’s Cent.

At the end of the video, McRose runs her hand through the pile of wool and the viewer can almost feel the soft fibers on her fingertips. If reading about one of McRose’s many visually appealing videos is fun, just imagine watching one.

So many people do this: @rightchoiceshearing’s TikToks are all viral to varying degrees, and dozens have millions of views.

The McRoses aren’t the only TikTok creators who have benefited from the uniquely satisfying nature of the videos they make of their work. From dog grooming to color mixing, hair detangling to body waxing, TikTok creators are sharing their handiwork and garnering massive follower accounts and views. Also, some of them are benefiting professionally from the TikTok Creator fund, brand partnerships, and all the new customers they’ve found through TikTok.

The Daily Dot spoke to five TikTok creators who create niche and satisfying videos about what goes into creating content while staying at the top of their game at work. While millions of views don’t always mean millions of dollars, creators believe the satisfaction they and their viewers derive from their content is good for business — and for people’s brains.

The advent of recreational slime in 2016, as reported by Paper, and pimple-popping videos around 2017 spawned many articles about why some find “oddly satisfying” videos satisfying in the first place. It turns out that the videos increase serotonin and dopamine, Lemonade reports, activating neurons in our brains that allow us to “enjoy these videos as if they were actually performing the act themselves,” according to the statement Wired UK.

Dog groomer Logan Rago (@dogsbylogan) believes the release of dopamine and serotonin has to do with the changes viewers experience in less than a minute while watching his videos.

“I get these like dirty dogs and they can usually watch me transform this dog into a brand new creature within a minute,” Rago, who has nearly 470,000 followers, told the Daily Dot in a phone interview. And yes, he finds it satisfying to watch his own videos and usually doesn’t post any of his grooming videos that turn out to be unsatisfactory.

Rago’s first viral video showed a much-needed haircut he gave a matted dog named Frank. Although Frank’s owners only wanted their dog trimmed, Rago had to shave Frank’s mats. Frank’s video, posted on October 21st, now has over 2.2 million views.

Mats and tangled fur do well for @rightchoiceshearing, too: McRose’s May 2021 TikTok of her shearing oversized baby doll sheep has nearly 70 million views.

The transformations that Hadassa Felix from Salon Love 518 (@love518salon) undergoes are a little different. She detangles all types of matted (human) hair instead of cutting it. Felix thinks she — and her 337,000+ followers — enjoy her hair detangling process because it’s like solving a jigsaw puzzle.

“I like things that challenge my brain,” Felix told the Daily Dot in a phone interview. “I never thought [hair detangling] that would be it for me. I’m happy with it.”

Although shaving animals and detangling hair can be visually appealing to viewers, some TikTok creators rely on other elements to make their videos as satisfying for viewers as possible.

Artist and painter Chris Breier (@chrisbreier), who creates color matching videos for his more than 1.6 million followers by mixing paint to match the color of objects or parts of nature, says he gets requests and compliments for gets the voiceovers he works for his videos. In an email to the Daily Dot, he said he wasn’t sure if it was his voice or his rhythm, but viewers said it added to the appeal of his videos.

In a recent TikTok in which Breier adjusts the color of a chrome tape measure, he describes how he blends base colors like “ultramarine blue and pyrrole red” into a soft tone. His Buffalo, New York accent sounds reassuringly Midwestern.

As well as using hashtags like #colormatching and #oddlysatisfying, Breier also added #asmrvoice to include any views his voice might add, as his videos have an effect similar to autonomic sensory meridian response (ASMR) for some viewers, meaning that his voice elicits a positive sensory response from some viewers.

“Some people comment that they like watching my videos when they’re dealing with anxiety,” Breier told the Daily Dot. “It helps distract them from their worries so they can calm down.”

According to waxer Elizabeth Jaramillo (@glowlizzyy), voiceovers also add to the experience, as some viewers are even happier when a creator explains their process.

Her voiceovers almost always include her comments about the roots of her hair she’s depilating: In her TikTok posted on November 29, which has nearly 53 million views, she says, “Look at those roots!” in a voiceover while she shows a strip of wax full of hair.

“I think it’s super satisfying to know you made it [the hair] completely off,” Jaramillo told the Daily Dot in a phone interview.

Jaramillo, who has over 187,000 followers on TikTok, also says she focuses on the angle she’s filming from, which she calls “eagle’s-eye view.” Jaramillo has learned from scrolling through her comments sections that her followers want to see “everything,” to the point that she’s started propping her phone near her face to make sure viewers are seeing what she is looks while she is depilated.

“I’m just trying to show people what I want to see,” Jaramillo told the Daily Dot, who understands that not seeing the specifically transformative element in a satisfying video can be frustrating, and the opposite of the video’s intent can cause.

Speed ​​is another crucial factor. All of the creators interviewed for this article manipulate the speed of their videos to ensure that the entire process and/or transformation in the video not only fits within TikTok’s 15-second or 1-minute guidelines, but also allows viewers to: to feel satisfied as quickly as possible to encourage engagement with videos via likes, comments and shares.

All five creators benefit personally and/or professionally from posting videos of their work. Dog groomer Rago and Waxer Jaramillo both said they’ve been able to work with brands and get products to use with their customers — which has netted Rago between $1,000 and $1,500 and Jaramillo around $6,000 (she also has $3,000 earned from TikTok creator fund).

Breier said he’s received requests for art commissions and other business opportunities, and he even released a color mixing video course in late 2021 that costs $29. He said he makes between 75 cents and “hundreds of dollars” a day from creator funds based on how viral his recent videos are.

Hair detangler Felix announced that she has received up to $120 in installments from the creator fund. And since she started posting detangling videos on TikTok, up to 70% of her clients ask for detangling appointments, which she finds incredibly fulfilling. She said because many of her clients’ hair is matted due to depression or some other event that has prevented her from taking care of their hair, she’s honored to help them start a new chapter in their lives .

“I really want to help these women,” Felix said. “I’m able to detangle someone’s hair, not only remove all the old hair, but I also counsel them. I am talking to you. I hear their stories.” Felix said many of her clients fly to her Miami salon just for her specific expertise.

Having such a large TikTok platform is also personal for Shearer McRose. Though she says she doesn’t use TikTok to find new customers, raising awareness about shearing, a commonly misunderstood industry, means a lot to her.

“I never did it for the money,” McRose said of sheep shearing. “It’s always been the right reason to help these animals.” (McRose shared that she’s not affiliated with and hasn’t made a “significant” amount from TikTok.)

Also, it makes sense to communicate with her followers and show the world what a joy it is to connect with animals and earn the trust of animals through their work.

“I have the power to spread something to millions of people and I have to be very conscious, you know, am I bringing happiness to the world?” McRose said. “Because if you didn’t, it would be so easy to invoke negativity.”

Must reads on the Daily Dot

https://www.dailydot.com/irl/satisfying-videos-business/ Satisfying videos keep these TikTokers’ small businesses booming

Jaclyn Diaz

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