A new trademark filing by Samsung in the UK suggests the company may be working on stylish skins for its phones, as reported by Android Headlines and Let’s go digital. The UK Intellectual Property Office application describes “protective and decorative films adapted for smartphones” under the name “Fashion Film”.
This does not confirm that an actual product will follow (you can see other Samsung registered trademarks to find out how many are never used). Still, any sign that the company is making a move into the skin accessory market is noteworthy. Currently, the place is mostly taken by smaller companies like Dbrand, who have even featured their product Samsung’s stores. And while the trademark filing doesn’t specify a specific phone these skins would be compatible with; They might just be cool alternatives for anyone who wants to forgo using a phone case for easily changeable looks.
Samsung announced Bespoke Edition smartphones for its Galaxy Z Flip 3 in October, which also allow owners to change the color of their phone with a small selection of colors for $79. Dieter Bohn argued that Samsung’s promotion of the Galaxy Z Flip 3 as a stylish choice, rather than emphasizing powerful specs, represents a change in what the devices can communicate about their owners, and selling interchangeable skins would be further confirmation of this.
In response to a request for comment on the news, Adam Ijaz, CEO of Dbrand said The edge, “lmao ‘fashion film’.”
https://www.theverge.com/2022/3/11/22972753/samsung-fashion-film-galaxy-phone-skins Samsung may be planning “Fashion Film” for its phones