Prince Harry’s latest endorsement of the royal family needs a new PR strategy

Like Charles’s drone show, it fell far short of drowning out three years of nonstop ugly headlines.

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The King has had some firepower in his Royal Communications office since hiring Tobyn Andreae – the former deputy editor of the daily mail, who also worked for The Sunday Times, is a respected journalist in the British media.

It is now largely up to Andreae to determine how the new monarch will respond to the current onslaught. Given his media background, it no longer seems appropriate to cling to the late Queen’s example of “never to complain, never to explain” or remain silent on such tacky matters in order to preserve the mystique of the “divinely” chosen institution.

And maybe it shouldn’t.

While many of us, myself included, are weary of the Harry and Meghan saga, for the Sussexes it’s been one heck of a cash cow. It is estimated that their total earnings from media deals are close to $300 million.

These deals wouldn’t happen if there wasn’t demand. Jeremy Clarkson would not have jeopardized his career if he hadn’t believed the issue could be so offensive. Netflix wouldn’t do a sixth and final season of The crownnor would the likes of women’s Day, new idea, who and The Australian Women’s Week devote pages and pages to reporting on the royals, which also appear prominently and regularly in this imprint and are among the most read stories on the internet.

The Crown starring Dominic West as Prince Charles and Elizabeth Debicki as Princess Diana.

The Crown starring Dominic West as Prince Charles and Elizabeth Debicki as Princess Diana.Credit:Netflix

In short, the history of the royal family lives as long as there is interest, and judging by the volume of stories interest has never been greater, despite the cynicism being expressed on social media (I also admit on that front blame too).

In his March 2021 interview, Harry spoke to Oprah about an “invisible contract” between the British royal family and the media.

“If you as [royal] If family members are willing to drink wine, eat food and give full access to these reporters, then you will get better press,” he said.

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According to Harry, royals who refused to play the game, including himself, have been targeted.

However, today – even Harry has to agree – it is not so clear who exactly is the hunter and who is currently being hunted.

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https://www.smh.com.au/culture/celebrity/never-complain-never-explain-do-the-royals-need-a-new-pr-strategy-20230103-p5ca3d.html?ref=rss&utm_medium=rss&utm_source=rss_culture Prince Harry’s latest endorsement of the royal family needs a new PR strategy

Jaclyn Diaz

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