Prime Video Mobile Edition Launched to Compete With Netflix’s Entry Level Plan

Amazon India has launched a mobile-only plan for Prime Video — it is known as Prime Video Cellular Version — to compete with Netflix’s Rs. 199 mobile-only plan, in what marks a world first for the ecommerce-first firm. In contrast to Netflix, Amazon’s Prime Video Cellular Version is tied on to your pay as you go plan. Amazon is collaborating with Airtel to kick off Prime Video Cellular Version, with the Prime Video content material accessible bundled with Airtel recharge packs beginning at Rs. 89. All Airtel pay as you go clients can be eligible for a 30-day free trial of Prime Video Cellular Version. You’ll be able to join Prime Video Cellular Version beginning 2pm on Wednesday, January 13 (that is as we speak).

The Best Movie and Television Streaming Services in India

Identical to Netflix’s “Cellular” plan, Prime Video Cellular Version will supply standard-definition (SD) video high quality on a single gadget. However in contrast to Netflix, you possibly can select to improve to the total Prime Video expertise — that features a number of profiles, simultaneous streaming, entry on TV, and HD/ 4K content material. You may get 30 days of Amazon Prime by recharging your Airtel pay as you go quantity with Rs. 131 — Amazon Prime prices Rs. 129 per thirty days in the event you subscribe instantly — or as a part of the Rs. 349 pay as you go plan that lasts for 28 days but additionally presents limitless calling and 2GB information per day. This is not precisely new, as Airtel has supplied Amazon Prime on pay as you go plans since 2018.

However in the event you’re blissful to take pleasure in Prime Video in your cell solely, listed below are the Airtel pay as you go plans that get you entry to Prime Video Cellular Version. All of them can be found on the Airtel Thanks app, or might be bought at over one million Airtel shops throughout India.

Recharge Amazon profit Calls Knowledge Validity
Rs. 89 Prime Video Cellular Version 6GB 28 days
Rs. 131 Amazon Prime membership 30 days
Rs. 299 Prime Video Cellular Version Limitless calling 1.5GB per day 28 days
Rs. 349 Amazon Prime membership Limitless calling 2GB per day 28 days

Amazon Prime Video’s worldwide VP Jay Marine stated in a mailed assertion: “India is one in all our quickest rising territories on the earth with very excessive engagement charges. Buoyed by this response, we need to double-down by providing our much-loved leisure content material to a good bigger base of Indian clients. Given excessive cell broadband penetration within the nation, the cell phone has change into one of the crucial extensively used streaming units. With the launch of Prime Video Cellular Version we stay up for entertaining each Indian with our Unique and Unique content material.”

Amazon Prime Video’s India director and nation normal supervisor Gaurav Gandhi added: “During the last 4 years, Prime Video has change into the nation’s most beloved premium streaming service with viewership coming from over 4,300 cities and cities. We consider that the Cellular Version plan will additional speed up Prime Video’s adoption in India and permit a good bigger variety of clients to entry our well-liked leisure content material. This initiative for Amazon, is designed not simply to present clients extra selection (of plans) but additionally quick access to subscribe to Prime Video together with cell information plans. We’re blissful to collaborate with Airtel as our first associate in India for Prime Video Cellular Version.”

Bharti Airtel’s chief advertising officer Shashwat Sharma added: “At Airtel, we’re deeply enthusiastic about delivering a differentiated expertise to our clients by means of our Airtel Thanks program. We’re blissful to associate with Amazon to democratize high quality digital leisure in India by leveraging Airtel’s core strengths of high quality clients, deep distribution and best-in-class community for video.”

Amazon’s director for cell enterprise improvement Sameer Batra stated: “We’re delighted to have Airtel as our first roll-out associate for Prime Video Cellular Version. This collaboration marks the deepening of the strategic affiliation between Amazon and Airtel. Smartphones powered by pre-paid connections and inexpensive information are ubiquitous to a big base of Indian clients – Cellular Version will make Prime Video synonymous to high quality leisure for this huge buyer group. We stay up for increasing the attain of our service to the whole pre-paid buyer base in India.”

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