Nick Cannon’s Who’s Getting My Baby isn’t really a game show

Yesterday (March 7th) Nick Cannon and Kevin Hart announced who will get my baby with trailer. What is it? It looked like an upcoming game show on E! hosted by Hart, in which Cannon searches for a new wife to impregnate and add to the whopping 12 children he already has.

Now, who will get my baby is a ridiculous concept for a game show, but in a way it seemed reasonably plausible. Cannon was eager to joke about his fertile fatherhood, and Hart had previously joined in the fun by sending Cannon a condom vending machine. Also, impregnation might not have been the game show’s literal goal, and the promo was just a kind of clickbait introduction to a show with a less atypical premise. E! Getting into the video also made everything seem more real:

In the end it looks like this who will get my baby is fake, at least in terms of a real game show. diversity reports that the idea is “actually a gimmick orchestrated by comedian Kevin Hart as a sketch for an upcoming unannounced project” that insiders say could be announced as early as today.

Neither Cannon nor Hart have yet dropped the bit and reveal the show is fake, but it seems an announcement on that front is coming soon.