New Research by Tripadvisor and Phocuswright reveals latest traveler trends and top recovering destinations

NEEDHAM, Mass., Nov. 18, 2020 /PRNewswire/ — Tripadvisor®, the world’s largest journey platform, and Phocuswright, the chief in world journey market analysis, as we speak collectively launched the findings of a complete new analysis paper into the shifting tendencies in world journey demand and traveler behaviors, charting the business’s street to restoration within the wake of the continued pandemic.

New Tripadvisor x Phocuswright joint research: 2020 – A 12 months in Journey: Charting the Journey Trade’s Path to Restoration

The report, entitled ‘2020 – A Year in Travel: Charting the Travel Industry’s Path to Recovery‘, analyzes Tripadvisor’s first-party knowledge on journey planning behaviors across the globe, in addition to client sentiment throughout six main markets, to supply a novel perception into world journey tendencies. 

The complete report could be learn, free of charge, right here: 

Key findings from the report embody:

  • After optimistic indicators of restoration in home leisure journey over the summer season, demand for lodging is now falling again in a lot of markets as an infection charges rise
    • Europe skilled the strongest leisure journey restoration throughout the summer season, with the variety of vacationers researching home lodge stays reaching 2019 ranges of demand for a sustained interval in late July and August. Nevertheless, the latest re-introduction of lockdown restrictions in nations like France, Germany and the U.Okay. has seen demand for rooms drop 
    • Within the U.S., the home lodge restoration was slower however steadier than main markets in Europe. By the primary week of September, home lodge clickers within the U.S. – possible pushed by leisure vacationers – outnumbered these in the identical week in 2019
    • Indicators of restoration in Asia-Pacific had been much less apparent throughout the area as a complete between June and October, although some markets – resembling Singapore – noticed a surge in demand for home stays
  • Confidence to journey stays fragile, however with large variations by market
    • Of customers surveyed in six markets, confidence to journey was highest amongst U.S. respondents (48% mentioned they felt extra assured it could be protected to journey within the subsequent three months in comparison with the earlier three) and lowest amongst respondents in Italy (simply 12%)
  • Vacationers are reassessing the kind of journeys they wish to take…
    • Two-thirds of customers surveyed (65%) say the flexibility to keep away from crowded locations when touring is now a extra necessary issue of their selection of vacation spot than it was pre-pandemic, and greater than half (52%) say they’re extra more likely to take an outside/nature journey than they had been earlier than the pandemic.
    • Between Might and September, out of doors actions, nature and parks accounted for thirty-four % (34%) of all attraction web page views on Tripadvisor, up from 25% in 2019.
  • …and consequently, their selection of vacation spot is altering too
    • year-on-year knowledge over the October interval, ski and seaside resorts, in addition to different rural locations, dominated the listing of quickest recovering locations in Europe for home lodging searches on Tripadvisor, with Zermatt in Switzerland and Adler in Russia topping the listing primarily based on year-on-year demand 
    • Over the identical interval, locations like Key West, Myrtle Seaside and Sedona had been recovering faster than bigger locations like New York and Las Vegas within the U.S., primarily based on year-on-year demand for home lodging searches.
  • Regardless of persevering with client uncertainty, the need to journey stays very sturdy
    • Practically two-thirds (65%) of respondents are nonetheless desirous about the place they wish to journey subsequent

“Whereas there was optimistic progress over the course of the summer season, the re-introduction of tighter restrictions on journey in lots of nations is clearly having an impression on demand within the short-term,” mentioned Steve Kaufer, chief govt officer, Tripadvisor, “The excellent news is that customers’ want to journey stays extremely resilient, and that pent-up demand bodes properly for the journey business in the long term, particularly contemplating the advances introduced final week within the improvement of a vaccine.”

“The business has proven unimaginable adaptability and resilience in what has been a protracted and troublesome 12 months for journey,” mentioned Charuta Fadnis, senior vice-president of analysis and product technique, Phocuswright. “Our analysis persistently reveals that journey stays a key a part of customers’ existence and vacationers are eager to indulge their wanderlust once more. Vaccines and therapeutics will enhance the nascent restoration and the business can sit up for brighter days forward.” 

The joint report by Tripadvisor and Phocuswright gives an replace to the findings revealed in a June analysis paper by Tripadvisor, entitled ‘Beyond COVID-19: The Road to Recovery for the Travel Industry‘, which outlined 5 distinct levels of tourism impression and restoration ensuing from the pandemic: 

  1. Decline – Journey declines sharply as widespread restrictions enforced
  2. Plateau – Sharp decline in bookings ranges out, however vacationers begin dreaming their subsequent journey
  3. Emerge – Easing of journey restrictions begins, early indicators of restoration in eating sector
  4. Home Journey – Vacationers ebook their first journeys away, however keep near house
  5. Worldwide Journey – Border restrictions ease, and worldwide journey begins to rebound

For added info on the impression COVID-19 has had on the tourism business, go to Phocuswright at or go to Tripadvisor’s webinar sequence discovered at:


The information cited on this launch was gathered and analyzed from two key sources:

  • A Tripadvisor Shopper Sentiment Survey, primarily based on knowledge drawn from a web-based survey of as much as 2,400 customers per survey, in partnership with Qualtrics, performed roughly each two weeks from 3/27 by means of 10/21 throughout six nations – U.S., UK, Australia, Italy, Singapore and Japan
  • Web site behavioral knowledge sourced from first occasion site visitors knowledge on the Tripadvisor platform.

About Tripadvisor
Tripadvisor, the world’s largest journey platform*, helps a whole lot of tens of millions of vacationers every month** make each journey their greatest journey. Vacationers throughout the globe use the Tripadvisor web site and app to browse greater than 878 million evaluations and opinions of 8.8 million lodging, eating places, experiences, airways and cruises. Whether or not planning or on a visit, vacationers flip to Tripadvisor to check low costs on lodges, flights and cruises, ebook fashionable excursions and points of interest, in addition to reserve tables at nice eating places. Tripadvisor, the last word journey companion, is accessible in 49 markets and 28 languages.

The subsidiaries of Tripadvisor, Inc. (NASDAQ:TRIP), personal and function a portfolio of journey media manufacturers and companies, working beneath varied web sites and apps, together with the next web sites:,,, (together with,,, and,,,,,,,,, and
*  Supply: SimilarWeb, September 2020
** Supply: Tripadvisor inside log information


About Phocuswright Inc. 
Phocuswright is the journey business analysis authority on how vacationers, suppliers and intermediaries join. Impartial, rigorous and unbiased, Phocuswright fosters sensible strategic planning, tactical decision-making and organizational effectiveness. 

To enrich its major analysis in North and Latin America, Europe and Asia, Phocuswright produces a number of high-profile conferences in america, Europe and Asia Pacific. Trade leaders and firm analysts deliver this intelligence to life by debating points, sharing concepts and defining the ever-evolving actuality of journey commerce. 

Phocuswright additionally operates PhocusWire (, a media service that covers the world of digital journey twelve months a 12 months with a spread of reports, evaluation, commentary and opinion from throughout the journey, tourism and hospitality sector. 

The corporate is headquartered in america with Europe and Asia Pacific operations and native analysts on 5 continents. 

Phocuswright is an entirely owned subsidiary of Northstar Journey Group

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SOURCE Tripadvisor

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