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New Mexico Cannabis Regulators Discuss Marketing, Packaging Rules

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“The City of Albuquerque is particularly concerned about the inadequacy of rules that protect children from inappropriate advertising,” said Alan Varela, Interim Director of the City of Albuquerque’s Planning Department.

Right now, marketing and advertising near schools, daycare facilities, or churches is not allowed. However, Varela says it should go further than that.

“The city will require that the rule be made clear that local jurisdictions can impose more stringent advertising and marketing restrictions tailored to the needs of local communities,” he said. .

While Varela believes the rules don’t go far enough, others believe other aspects of the rule have gone too far.

“Certainly, these rules may be well-intentioned, but they are deliberately stifling the potential of a new industry before it even starts,” said Duke Rodriguez of Ultra Health.

Many manufacturers and entrepreneurs are still in the process of applying for permits and preparing to operate before April 1, 2022. Some are concerned that the product will not be ready by that time.

“The biggest mistake we could make today is to continue to deny the shortfall will come in 92 days,” said Rodriguez.

https://www.kob.com/albuquerque-news/new-mexico-cannabis-regulators-discuss-rules-for-marketing-packaging/6346088/?cat=500 New Mexico Cannabis Regulators Discuss Marketing, Packaging Rules

Yasmin Harisha

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