MSCHF’s big red boots are a walking meme

Earlier this week, videos and photos of MSCHF’s cartoonish new big red boots began circulating online, and it wasn’t long before videos and photos of people getting stuck in them were doing the rounds as well.

The boots, which appear to be inspired by Astro Boy, are out next week and retail for $350. In a statement sent to the media, MSCHF explains: “You never design shoes to be shaped like feet. Big Red Boots are NOT REALLY shaped like feet, but they are EXTREMELY shaped like boots.”

Opinions still differ on whether the MSCHF boots are cool or tragic. Styling will be important here, so there were helpful suggestions on how to do that too. And the boots quickly became a meme.

And then videos surfaced of people trying on the boots and then getting stuck in them. On TikTok, people getting stuck in them seemed to make people want them even more. Apparently there are fakes out there.

Try @lilap3 at your own risk 😂 😂 #mischief #mischiefbox #nyc #mschf #boweryshowroom ♬ Need You Now – Lady Antebellum
@offwhitehoodie It took us 30 minutes to save bro #fashiontiktok #mschf #bigredboots ♬ Super Mario Bros Main Theme – Geek Music

The big red boots seem to be part of a larger trend cartoon fashion, but this isn’t MSCHF’s first viral shoe. In 2019, it released “Jesus Shoes,” a Nike Air Max 97 sneaker said to be infused with holy water from the Jordan River, which Nike had no involvement with. Then in 2021, it collaborated with Lil Nas X on the similarly unauthorized “Satan Shoes,” which featured the same Nike sneaker, albeit with a drop of human blood. Only because of the latter, Nike sued MSCHF.


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*Initial publication: February 9, 2023 12:24 pm CST

Audra Schroeder

Audra Schroeder is the Daily Dot’s senior entertainment writer, focusing on streaming, comedy and music. Her work has previously appeared in the Austin Chronicle, Dallas Observer, NPR, ESPN, Bitch and the Village Voice. She lives in Austin, Texas.

Audra Schroeder MSCHF’s big red boots are a walking meme

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