Michael Jordan joined his son Jeffrey in a new startup that promises to “build culturally inspired consumer brands rooted in technology and entertainment.”
The company was named HEIR Inc. This was the first tech company the couple launched. It has secured $10 million in seed sponsorship.
“What HEIR Inc. development is purpose-built for a new era of athlete enterprise, opening the door to richer storytelling and deeper consumer engagement,” Jeffrey Jordan said in a statement. written statement.
“The Jordan name has nurtured a loyal community for over 35 years; The focus now is on passing that legacy on to the next generation. We hope to continue to build and invest in businesses that bring similar reverence to the media and tech space.”
The new company will be led by Jeffrey, Daniel George, and Jeron Smith.
HEIR, due out next year, is a Web 3.0 platform for athletes to connect directly with their most passionate and loyal supporters. The platform plans to launch a proprietary HEIR token built on Solana, an energy efficient Layer 1 blockchain network. Athlete supporters can purchase digital assets once or join their “group chat”, powered by blockchain technology. It can be used for exclusive discounts, digital goods, immersive experiences and more.
Investors include Thrive Capital, Solana Ventures and a diverse group of people involved in the worlds of sports, technology and entertainment, ranging from entrepreneurs and technology investors. Alexis Ohanian, New York Knicks Executive Vice President and Senior Basketball Advisor William Wesleyand protector of the Chicago Bulls Lonzo Ball.
“We envision HEIR as the foundation that will help build the future of Meta-Brands for athletes,” said George and Smith co-founders of HEIR Inc. said. “Dedicated supporters are at the heart of the platform, and they will benefit from early adopter ownership and unprecedented access to their favorite athletes. Through market participation and tech-enabled triggers, our platform unlocks the potential for underfunded fandom monetization. We’re excited to give creators more interactive tools to reach fervent supporters, especially Generation Z, and millennials in new ways.”
https://www.blackenterprise.com/this-new-michael-jordan-backed-startup-offers-a-front-row-seat-to-the-changing-nature-of-fandom/ Michael Jordan and Son Jeffrey Start Technology Company to Connect Fans with Athletes