The burger chain, which already serves hen nuggets and the McChicken sandwich nationally, has since tested fried chicken sandwiches in regional markets.
And through a November webcast for traders, Joe Erlinger, president of McDonald’s USA, stated that “a a lot anticipated, scrumptious, new crispy hen sandwich” would hit US menus this yr.
Hen is an effective guess for McDonald’s, he defined.
“Globally, the hen class is sort of twice the dimensions of beef,” he said at the time. “It’s rising quicker and represents a big alternative,” he stated. “Creating a popularity for nice hen represents certainly one of our highest aspirations. We would like prospects to decide on McDonald’s for hen.”
Erlinger added that the brand new sandwich would “jump-start our hen journey,” suggesting extra hen merchandise to return. McDonald’s launched Spicy Chicken McNuggets in the fall, its first new McNugget taste in the US because the merchandise was launched to the US menu in 1983.
Chains with a well-liked hen sandwich have been rewarded by prospects. Popeyes, which noticed its new sandwich providing sell out just two weeks after it launched nationally in August 2019, has pointed to the sandwich as one motive that it continued to develop in the course of the pandemic. Chick-fil-A, identified for its line of hen sandwiches, has been rising steadily for years.