Their actual box office performance tells a complicated story. According to thenumbers.com, Robbie has appeared in 25 films with gross grossing of $3.223 billion and an average gross of $134.284 million.
For the 16 films in which her role is classified as a “lead or main cast member,” the average rises slightly to $139.46 million. But two of these films – dreamland and terminal – were mostly streaming titles and never made it to US theaters at all. If they are excluded, the average rises to more than $159 million per film.
For comparison, Scarlett Joahnsson is the world’s most bankable star, according to The Numbers, with a worldwide gross of $14.523 billion from 32 films in which she is a leading actress or leading lady. That’s an average of $453.836 million per film.
But so much of that success is thanks to the Marvel Cinematic Universe. Take those movies (eight total) out of the equation, plus the Netflix movie history of marriage, which received a very limited theatrical run, and the average gross of the 23 remaining titles is $169.524 million. In other words, about $10 million (roughly 6 percent) better than Robbie’s.
However, Gross only tells us so much. Amsterdam and Babylon are considered flops because they cost a lot to produce (reportedly around $80 million a piece) and to market (probably again around half that number). I Tonyaon the other hand, cost about $11 million and grossed nearly $54 million, a very decent return (and remember, these numbers only relate to the film’s theatrical life – sales to TV, airlines, streamers , home entertainment and the like can take twice as much). birds of preywhich she produced cost $84.5 million and grossed $205 million – not a huge hit when marketing costs are factored in, but far from a flop.
Not only that the figures can be cut differently. It’s like they don’t tell the whole story when it comes to Robbie either.
At just 32, she is a prolific filmmaker, both on and off screen. Since her Hollywood breakthrough in Martin Scorsese The Wolf of Wall Street (2013) she has acted in 23 films (including voice acting) with two more due out next year. Since the rule of thumb is that about 80 percent of all Hollywood productions lose money, many of them will be flops.
As a producer, Robbie seems to have a strategy of mixing mass-market products like the Harley Quinn films and those to come Barbie with niche titles such as I Tonya and Promising young woman, each of which won an Oscar. Through Lucky Chap, the company she runs with her husband Tom Ackerley, she has produced three TV series and five films, the sixth being Barbieto come next July.
There is no doubt a lot going on Barbiea $100 million film directed by Oscar-winning actress Greta Gerwig, starring Robbie, that will test the idea that you can fuse a feminist worldview with the most commercial qualities.
But the fact that she was in two flops made by others doesn’t prove Margot Robbie is on the slide. It just proves that she – like Brad Pitt, Tobey Maguire, Christian Bale, John David Washington, Taylor Swift and everyone else involved, not least the writers behind the films – couldn’t convince people to go to the movies to see them to see .
According to imdb, Lucky Chap has another 20 productions in various stages of development. Of course, not all of them will be made, and not all will be hits. But this pipeline gives Robbie a real chance to ensure her place in Hollywood lasts well beyond the brief attention span of the latest bout of internet gossip.
https://www.smh.com.au/culture/celebrity/two-flops-and-you-re-out-the-internet-declares-margot-robbie-so-over-20221227-p5c8za.html?ref=rss&utm_medium=rss&utm_source=rss_culture Margot Robbie has back-to-back flops with Amsterdam and Babylon, but she’s still one of Hollywood’s top charts