Many opportunities in fundraising, but misconceptions about the field remain

“[People think] that it’s not a real job, that it’s not fairly remunerated, that it’s just “asking for money,” that it’s done by volunteers—all of that isn’t true. A professional fundraiser is highly skilled and skilled,” says Raskob.

Data and analytics skills are becoming increasingly important for organizations with a fundraising focus, while charities with corporate partnerships seek sales experience. Strong marketing and communication skills have always been valuable to the charity sector.

“Many very experienced FIA Members who have held senior fundraising positions at medium to large charities have gone on to become CEOs of charities. Given how important the fundraising function is, it fits perfectly,” says Raskob.

Raskob says there is a persistent shortage of manpower in fundraising, a problem that existed long before the pandemic disrupted skilled migration. “Graduates are not presented with the idea of ​​a fundraising career because there are no typical undergraduate programs or degrees [specialising] in fundraising,” says Raskob.

There is currently a great demand for fundraising to support charities through the largest intergenerational wealth transfer Australia has ever seen – donations from aging baby boomers.


This has created a demand for specialists focused on raising donations through gifts, bequests and wills.

“Will fundraising requires a relationship builder with a great deal of empathy and maturity to have meaningful conversations about the impact with people who are considering leaving a gift to a charity in their will,” says Raskob.

After more than seven years with GoFundMe, Tumah is still excited about the opportunity.

“I’ve seen firsthand how individuals and communities care for each other every day, and I’m grateful for that,” she says. Many opportunities in fundraising, but misconceptions about the field remain

Brian Lowry

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