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Lucien Smith Drops First NFT Collection ‘Seed’ – ARTnews.com

Lucien Smith, who rose to fame in his early 20s for his process-based abstract paintings painted with fire extinguishers, dropped his first series NFT in a collection called “Seeds”. The collection is currently on sale through Bus, an artist capital management company recently brought in Smith to direct their Cultural Innovation Lab. The lab will work with elite artist clients to help them adapt to the digital age, and the Smith’s Seeds drop is a kind of proof of concept for the types of support Lobus can provide.

“NFT is a really powerful platform for artists to build and reach their community in person,” said Sarah Sherrill, co-founder and co-CEO of Lobus. “Lucien probably has about 200 buyers with his previous practice. With the NFT model, he can reach thousands, if not more people.”

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Each NFT Seed looks like a packet of seeds one might find in a hardware store, with a Warhol-esque aesthetic printed on the screen, inspired by a recent set of paintings Smith showcased. presented in an exhibition titled Secret garden at the Over the Influence gallery in Hong Kong. Like many procedurally generated NFT projects — see Bored Ape Yacht Club and CryptoPunks — the Seeds collection is a sequence of 10,000 works generated by an algorithm. Smith engineered different traits and attributes, which were then mixed and matched into unique combinations of varying rarity.

Additional technical advances could include a project where NFT Seed holders can “grow” them on a special Lobus platform and cross-pollinate them to create hybrids, Sherrill said. a type of collection and breeding model that mimics gambling collecting. devices developed by CryptoKitties in 2017. Products of this type are examples of digitization projects that Smith might not have been able to carry out without the technical support Lobus wants to provide to the artists. other doctor.

“We’re really focused on partnering with physically active artists who want to expand into the digital realm, creators with brand values ​​who want to protect and engage with them,” says Sherrill. web environment3. When asked why an artist would choose Lobus over another platform, Sherrill said, “There’s a reason you don’t see Bottega Veneta on Amazon.” Or to put it another way: “We understand luxury and that means we understand the importance of artists in preserving their brand identity in these original drops.”

With an exclusive supply of renowned artists, Lobus hopes to become the go-to platform for the elite art world. And so far, the strategy seems to be working as the likes of DJ Diplo, influencer Zack Beer and music industry insider Brock Korsan showcase their newly gated Seed NFTs on social media festival.

https://www.artnews.com/art-news/news/lucien-smith-nft-1234613711/ Lucien Smith Drops First NFT Collection ‘Seed’ – ARTnews.com

Yasmin Harisha

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