Loewe Taps Into Your Inner Child With ‘My Neighbor Totoro’ Collaboration

The celebrated movie My Neighbor Totoro can function a much-needed distraction proper now, particularly throughout every week of an in any other case dreadful information cycle. The uplifting storyline follows two younger sisters who escape the grim actuality of their hospitalized mom by exploring a brand new dwelling and a lush countryside. Alongside the way in which, they meet magical spirits and befriend the likes of Totoro, an enormous cuddly bunny. It is warmhearted escapism at its purest, weaving in journey with out plot, unhappiness with pleasure. It feels oddly important throughout troubling instances like these.

Now, Loewe is becoming a member of forces with the film’s director Hayao Miyazaki and Studio Ghibli for a group that can carry a much-needed smile to your face. That includes imagery from the 1988 animated cult basic, the playful partnership speaks on to your interior youngster and movie buff (who occurs to like advantageous designer items).

loewe gray sorrenti

Courtesy of Loewe / GRAY SORRENTI

“The connection between LOEWE and Studio Ghibli is that this mutual love of craft and artisanal methods, expressed in our respective languages.” artistic director Jonathan Anderson said within the model’s press launch. Whereas Anderson has labored with shops like Paula’s Ibiza and a number of other artists, this marks certainly one of Loewe’s most high-profile collaborations.

The childlike sensibilities of the film lend themselves naturally to Anderson’s whimsical aesthetic. Two icons meet within the type of the Loewe’s Puzzle bag, that includes Totoro splashed alongside the aspect (Totoro additionally occurs to be Studio Ghibli’s mascot). Mud bunnies are revealed within the type of fluffy pompoms that cling from a leather-based moto jacket and trim a pair of shorts. Intarsia landscapes and surroundings from the film are printed on tote baggage and sweatshirts with the Loewe emblem superimposed on high.

“The message is certainly one of dreamy serenity and hands-on creativity—of being at one with nature and with one’s personal interior youngster—which is particularly vital proper now and, I believe, all the time will probably be.”

The gathering drops immediately on-line at and choose shops nationwide.

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