Lancôme celebrates the 10th anniversary of La Vie Est Belle – WWD

PRETTY IN PINK: Lancôme bathed the exterior of the Petit Palais museum in Paris in pink light on Monday night to celebrate the 10th anniversary of its blockbuster women’s fragrance La Vie Est Belle.

Lancôme’s global brand president Françoise Lehmann said its success was due to a “dream mix” of elements – from the juice to the bottle, spokesperson Julia Roberts and the brand from which it emerged. “The four work very well together.”

La Vie Est Belle has consistently topped the charts and is expected to top the charts again in Europe in 2022.

“The notion of La Vie Est Belle has changed,” Lehmann said, referring to the name, which translates to Life Is Beautiful. “But it’s still a concept that women really resonate with and they take it seriously. It’s something that appeals to women in an authentic way. That’s the magic of the name – it touches everyone.”

Among the hundreds of guests in the vast, gilded rooms and garden were two of the perfumers who created the fragrance – Dominique Ropion and Anne Flipo of IFF.

When asked what “a beautiful life” means to him, Ropion replied with a smile: “My life.”

“Morning cuddle my son,” said model and musician Irina Lazareanu, who just co-launched a book with Rizzoli in America called Runway Bird: A Rock ‘n’ Roll Style Guide. “It’s about the first 10 years of the 2000s – music and fashion. I took all my scrapbooks that I made during that time [with] collages and pictures and put them in the book.”

“What is a beautiful life for me?” asked model Isabeli Fontana. “A sunny day with people we love. I just love the beach or the mountains – nature. It’s a perfect day for me.”

Isabeli Fontana

She’s put together her own sustainable brand that uses cork for accessories like yoga mats and plans to launch in a year.

Influencer Jessica Wang said: “A beautiful life is really enjoying what you love and what you are passionate about without having to care about the world – and you just do it.”

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Jessica Wang

She has a penchant for scents with notes of jasmine and rose. “These are my two favorite scents,” Wang shared.

Party-goers could have perfume bottles personalized or take selfies with couturfu memes. Justice, the French electronic duo consisting of Gaspard Augé and Xavier de Rosnay, performed in front of the enthusiastic crowd.

https://wwd.com/fashion-news/fashion-scoops/lancome-fetes-la-vie-est-belle-10th-anniversary-1235359776/ Lancôme celebrates the 10th anniversary of La Vie Est Belle – WWD

Sarah Y. Kim

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